Strategy & Innovation

Difficulty: Beginner; Description: A guide to the components of an SEO strategy: setting measurable goals, optimizing content, and how to measure the overall impact of your efforts.; Duration: Up to 52 minutes; This learning path has: 4 Courses, 2 Exams

Difficulty: Beginner; Description: This course explores how to develop a personalization strategy as well as best practices for implementing personalization campaigns.; Duration: Up to 48 minutes; This learning path has: 3 Courses, 2 Exams

Difficulty: Intermediate; Description: This course explores the technological and cultural changes required to adopt a more consumer-centric approach, and how you can measure its impact.; Duration: Up to 48 minutes; This learning path has: 4 Courses, 2 Exams

Difficulty: Intermediate; Description: A practical guide to forming better digital retail media partnerships, and how to go about planning and optimizing your own campaigns.; Duration: Up to 42 minutes; This learning path has: 3 Courses, 2 Exams

Difficulty: Intermediate; Description: A guide to developing your proposal and approaching retailers, setting clear goals and objectives, and how to track your progress using scorecards.; Duration: Up to 47 minutes; This learning path has: 4 Courses, 2 Exams

Difficulty: Intermediate; Description: This course explores the strategic and operational changes required to embrace the evolving business opportunities across the eCommerce sector.; Duration: Up to 47 minutes; This learning path has: 4 Courses, 2 Exams

Difficulty: Beginner; Description: This course explores the opportunities within digital retail media, and the benefits and challenges this channel presents to brands.; Duration: Up to 43 minutes; This learning path has: 4 Courses, 2 Exams

Difficulty: Intermediate; Description: A guide to working with Amazon, examining details such as creating product listings, negotiating terms, and measuring your success.; Duration: Up to 44 minutes; This learning path has: 4 Courses, 2 Exams

Difficulty: Intermediate; Description: This course examines the considerations that go into selecting the right retailers to form digital retail media partnerships with.; Duration: Up to 38 minutes; This learning path has: 3 Courses, 2 Exams

Difficulty: Beginner; Description: An overview of the changing retail landscape, and importance of business leaders taking ownership of eCommerce strategy to achieve profitable growth.; Duration: Up to 13 minutes; This learning path has: 1 Course

Difficulty: Intermediate; Description: In this course we examine techniques and best practice for driving success with measurement.; Duration: Up to 53 minutes; This learning path has: 4 Courses, 2 Exams

Difficulty: Beginner; Description: An overview of how to get your business internally aligned before starting a joint business plan, and why laying this groundwork is so important.; Duration: Up to 47 minutes; This learning path has: 4 Courses, 2 Exams

Difficulty: Beginner; Description: This course explores eCommerce trends in 4 key areas: quick commerce, organizational design, sustainability and subscription commerce.; Duration: Up to 14 minutes; This learning path has: 1 Course

Difficulty: Beginner; Description: An introduction to net revenue management: what it is, how it works, and the components of a strategy that delivers against business objectives.; Duration: Up to 43 minutes; This learning path has: 4 Courses, 2 Exams

Difficulty: Beginner; Description: Exploring the components that comprise a strategy, this course provides the foundational knowledge for planning and executing effective digital marketing.; Duration: Up to 53 minutes; This learning path has: 4 Courses, 2 Exams

Difficulty: Intermediate; Description: An exploration of different frameworks, techniques and tactics that will help to ensure your strategy is delivering against your objectives.; Duration: Up to 57 minutes; This learning path has: 4 Courses, 2 Exams

Difficulty: Intermediate; Description: A guide to the key elements of forward-facing strategy, from understanding your eCommerce maturity to how to go about measuring success.; Duration: Up to 13 minutes; This learning path has: 1 Course

Difficulty: Intermediate; Description: An in-depth look at creating a relevant and effective omnichannel strategy, responsive to both shifts in consumer behavior and technological advancements.; Duration: Up to 48 minutes; This learning path has: 3 Courses, 2 Exams

Difficulty: Intermediate; Description: In this course we detail how omnichannel principles work to deliver tailored, seamless, and optimized experiences to the customer.; Duration: Up to 50 minutes; This learning path has: 4 Courses, 2 Exams

Difficulty: Intermediate; Description: This course explores how to develop an effective omnichannel strategy, including evaluating devices and channels and applying customer experience principles.; Duration: Up to 48 minutes; This learning path has: 4 Courses, 2 Exams

Difficulty: Intermediate; Description: In this course we look at leveraging journey mapping for both understanding and optimizing customer and patient experiences. We examine segmentation in depth a; Duration: Up to 43 minutes; This learning path has: 3 Courses, 2 Exams

Difficulty: Beginner; Description: An introduction to the fundamentals of customer and patient journey mapping for marketing teams, covering what they are and why they work.; Duration: Up to 43 minutes; This learning path has: 3 Courses, 2 Exams

Difficulty: Intermediate; Description: This course explores the capabilities that need to be developed in order to compete effectively in eCommerce, and new areas of innovation.; Duration: Up to 14 minutes; This learning path has: 1 Course

Difficulty: Intermediate; Description: This course explores how businesses can develop, execute and measure the results of a successful net revenue management strategy.; Duration: Up to 44 minutes; This learning path has: 4 Courses, 2 Exams