Strategy & Innovation

Difficulty: Beginner; Description: Learn about key financial statements and how they can be used to gain a valuable understanding of the financial health of your business.; Duration: Up to 48 minutes; This learning path has: 6 Courses, 2 Exams

Difficulty: Intermediate; Description: A guide to the key elements of forward-facing strategy, from understanding your eCommerce maturity to how to go about measuring success.; Duration: Up to 13 minutes; This learning path has: 1 Course

Difficulty: Intermediate; Description: A guide to the steps a business must take to develop a clearly-defined customer centricity strategy which helps a business achieve its goals and meets customers; Duration: Up to 56 minutes; This learning path has: 5 Courses, 2 Exams

Difficulty: Beginner; Description: An introduction to sales automation and the ways it is being used to improve efficiency and effectiveness within the sales function.; Duration: Up to 14 minutes; This learning path has: 1 Course

Difficulty: Beginner; Description: An introduction to the fundamentals of customer and patient journey mapping for marketing teams, covering what they are and why they work.; Duration: Up to 47 minutes; This learning path has: 3 Courses, 2 Exams

Difficulty: Beginner; Description: An overview of the eCommerce landscape in China, from key trends and players, to the steps you should take to make the most of available opportunities.; Duration: Up to 50 minutes; This learning path has: 5 Courses, 2 Exams

Difficulty: Intermediate; Description: This course explores how businesses can develop, execute and measure the results of a successful net revenue management strategy.; Duration: Up to 45 minutes; This learning path has: 5 Courses, 2 Exams

Difficulty: Intermediate; Description: An exploration of the essential data types and methodologies required for creating and refining effective loyalty programs.; Duration: Up to 51 minutes; This learning path has: 4 Courses, 2 Exams

Difficulty: Intermediate; Description: A strategic look at how to apply journey mapping methodologies in ways that support better business outcomes. Covering customer segmentation and attribution mod; Duration: Up to 53 minutes; This learning path has: 5 Courses, 2 Exams

Difficulty: Beginner; Description: An introduction to the essentials of customer and patient journey mapping for sales teams, covering what the benefits are, the key steps in the process and the; Duration: Up to 48 minutes; This learning path has: 4 Courses, 2 Exams

Difficulty: Intermediate; Description: A focus on execution, looking at optimizing customer centricity initiatives. In this course we outline the practices, behaviors and skills required for success; Duration: Up to 51 minutes; This learning path has: 5 Courses, 2 Exams

Difficulty: Intermediate; Description: This course explores how to embed journey mapping principles, and the importance of leveraging digital technology and data. It delves into the role of omnichann; Duration: Up to 47 minutes; This learning path has: 4 Courses, 2 Exams

Difficulty: Beginner; Description: Learn why target audience insights are important, how to gather the right data, and how to target audiences more effectively.; Duration: Up to 52 minutes; This learning path has: 5 Courses, 2 Exams

Difficulty: Beginner; Description: Discover customer journey mapping, its role in marketing, key focus areas, and how to measure and optimize for continuous improvement.; Duration: Up to 56 minutes; This learning path has: 5 Courses, 2 Exams

Difficulty: Intermediate; Description: Learn how to collect and implement target audience insights, including managing data, organizing teams, and leveraging artificial intelligence.; Duration: Up to 51 minutes; This learning path has: 5 Courses, 2 Exams

Difficulty: Intermediate; Description: Explore customer journey mapping to enhance user experiences and drive business success. Learn best practices and practical techniques.; Duration: Up to 56 minutes; This learning path has: 5 Courses, 2 Exams