Strategy & Innovation

Difficulty: Intermediate; Description: A guide to the steps a business must take to develop a clearly-defined digital media strategy which helps a business achieve its goals and meets audiences’ need; Duration: Up to 49 minutes; This learning path has: 4 Courses, 2 Exams

Difficulty: Intermediate; Description: An exploration of marketing localization best practice, outlining common approaches to gaining insights, executing and optimizing localized campaigns.; Duration: Up to 44 minutes; This learning path has: 4 Courses, 2 Exams

Difficulty: Beginner; Description: Learn about key financial statements and how they can be used to gain a valuable understanding of the financial health of your business.; Duration: Up to 47 minutes; This learning path has: 5 Courses, 2 Exams

Difficulty: Beginner; Description: An introduction to sales automation and the ways it is being used to improve efficiency and effectiveness within the sales function.; Duration: Up to 14 minutes; This learning path has: 1 Course

Difficulty: Intermediate; Description: This course puts a focus on leveraging optimized journey maps to ensure that you are delivering the right experiences for your customer at every touchpoint. It; Duration: Up to 44 minutes; This learning path has: 4 Courses, 2 Exams

Difficulty: Beginner; Description: An overview of the eCommerce landscape in China, from key trends and players, to the steps you should take to make the most of available opportunities.; Duration: Up to 49 minutes; This learning path has: 4 Courses, 2 Exams

Difficulty: Beginner; Description: An introduction to the essentials of customer and patient journey mapping for sales teams, covering what the benefits are, the key steps in the process and the; Duration: Up to 43 minutes; This learning path has: 3 Courses, 2 Exams

Difficulty: Intermediate; Description: A strategic look at how to apply journey mapping methodologies in ways that support better business outcomes. Covering customer segmentation and attribution mod; Duration: Up to 44 minutes; This learning path has: 3 Courses, 2 Exams

Difficulty: Intermediate; Description: With a focus on driving success within marketing, this course unpacks which AI analytics tools and techniques to harness.; Duration: Up to 46 minutes; This learning path has: 4 Courses, 2 Exams

Difficulty: Intermediate; Description: Learn how financial analysis can be instrumental in identifying early signs of business issues, finding solutions to challenges, and making informed decisions.; Duration: Up to 44 minutes; This learning path has: 3 Courses, 2 Exams

Difficulty: Intermediate; Description: A focus on execution, looking at optimizing customer centricity initiatives. In this course we outline the practices, behaviors and skills required for success; Duration: Up to 50 minutes; This learning path has: 4 Courses, 2 Exams

Difficulty: Intermediate; Description: A guide to the steps a business must take to develop a clearly-defined customer centricity strategy which helps a business achieve its goals and meets customers; Duration: Up to 48 minutes; This learning path has: 3 Courses, 2 Exams

Difficulty: Intermediate; Description: This course explores how to embed journey mapping principles, and the importance of leveraging digital technology and data. It delves into the role of omnichann; Duration: Up to 42 minutes; This learning path has: 3 Courses, 2 Exams