Leadership, Strategy & Change

Difficulty: Beginner; Description: An overview of the changing retail landscape, and importance of business leaders taking ownership of eCommerce strategy to achieve profitable growth.; Duration: Up to 13 minutes; This learning path has: 1 Course

Difficulty: Intermediate; Description: In this course we examine techniques and best practice for driving success with measurement.; Duration: Up to 53 minutes; This learning path has: 4 Courses, 2 Exams

Difficulty: Beginner; Description: An overview of how to get your business internally aligned before starting a joint business plan, and why laying this groundwork is so important.; Duration: Up to 47 minutes; This learning path has: 4 Courses, 2 Exams

Difficulty: Beginner; Description: This course explores eCommerce trends in 4 key areas: quick commerce, organizational design, sustainability and subscription commerce.; Duration: Up to 14 minutes; This learning path has: 1 Course

Difficulty: Beginner; Description: An introduction to net revenue management: what it is, how it works, and the components of a strategy that delivers against business objectives.; Duration: Up to 43 minutes; This learning path has: 4 Courses, 2 Exams

Difficulty: Beginner; Description: Exploring the components that comprise a strategy, this course provides the foundational knowledge for planning and executing effective digital marketing.; Duration: Up to 53 minutes; This learning path has: 4 Courses, 2 Exams

Difficulty: Intermediate; Description: An exploration of different frameworks, techniques and tactics that will help to ensure your strategy is delivering against your objectives.; Duration: Up to 57 minutes; This learning path has: 4 Courses, 2 Exams

Difficulty: Intermediate; Description: A guide to the key elements of forward-facing strategy, from understanding your eCommerce maturity to how to go about measuring success.; Duration: Up to 13 minutes; This learning path has: 1 Course

Difficulty: Intermediate; Description: An in-depth look at creating a relevant and effective omnichannel strategy, responsive to both shifts in consumer behavior and technological advancements.; Duration: Up to 48 minutes; This learning path has: 3 Courses, 2 Exams

Author: Jeremy Cook; Difficulty: Intermediate; Duration: 2 hours and 6 minutes; Content Topics: Containers; This course has: 5 Lectures

Difficulty: Intermediate; Description: In this course we detail how omnichannel principles work to deliver tailored, seamless, and optimized experiences to the customer.; Duration: Up to 50 minutes; This learning path has: 4 Courses, 2 Exams

Difficulty: Intermediate; Description: This course explores how to develop an effective omnichannel strategy, including evaluating devices and channels and applying customer experience principles.; Duration: Up to 48 minutes; This learning path has: 4 Courses, 2 Exams

Difficulty: Intermediate; Description: In this course we look at leveraging journey mapping for both understanding and optimizing customer and patient experiences. We examine segmentation in depth a; Duration: Up to 43 minutes; This learning path has: 3 Courses, 2 Exams

Difficulty: Beginner; Description: An introduction to the fundamentals of customer and patient journey mapping for marketing teams, covering what they are and why they work.; Duration: Up to 43 minutes; This learning path has: 3 Courses, 2 Exams

Difficulty: Intermediate; Description: This course explores the capabilities that need to be developed in order to compete effectively in eCommerce, and new areas of innovation.; Duration: Up to 14 minutes; This learning path has: 1 Course

Difficulty: Intermediate; Description: This course explores how businesses can develop, execute and measure the results of a successful net revenue management strategy.; Duration: Up to 44 minutes; This learning path has: 4 Courses, 2 Exams

Difficulty: Intermediate; Description: A guide to the steps a business must take to develop a clearly-defined digital media strategy which helps a business achieve its goals and meets audiences’ need; Duration: Up to 49 minutes; This learning path has: 4 Courses, 2 Exams

Difficulty: Intermediate; Description: An exploration of marketing localization best practice, outlining common approaches to gaining insights, executing and optimizing localized campaigns.; Duration: Up to 44 minutes; This learning path has: 4 Courses, 2 Exams

Difficulty: Beginner; Description: Learn about key financial statements and how they can be used to gain a valuable understanding of the financial health of your business.; Duration: Up to 47 minutes; This learning path has: 5 Courses, 2 Exams

Difficulty: Beginner; Description: An introduction to sales automation and the ways it is being used to improve efficiency and effectiveness within the sales function.; Duration: Up to 14 minutes; This learning path has: 1 Course

Difficulty: Intermediate; Description: This course puts a focus on leveraging optimized journey maps to ensure that you are delivering the right experiences for your customer at every touchpoint. It; Duration: Up to 44 minutes; This learning path has: 4 Courses, 2 Exams

Difficulty: Beginner; Description: An overview of the eCommerce landscape in China, from key trends and players, to the steps you should take to make the most of available opportunities.; Duration: Up to 49 minutes; This learning path has: 4 Courses, 2 Exams

Difficulty: Beginner; Description: An introduction to the essentials of customer and patient journey mapping for sales teams, covering what the benefits are, the key steps in the process and the; Duration: Up to 43 minutes; This learning path has: 3 Courses, 2 Exams

Difficulty: Intermediate; Description: A strategic look at how to apply journey mapping methodologies in ways that support better business outcomes. Covering customer segmentation and attribution mod; Duration: Up to 44 minutes; This learning path has: 3 Courses, 2 Exams