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Net Revenue Management Essentials

An introduction to net revenue management: what it is, how it works, and the components of a strategy that delivers against business objectives.
Difficulty: Beginner
Duration: Up to 44 minutes
Students: 691
Rating: 5/5
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Content overview
About

Content overview

7 steps
There are 2 Exams in this learning path
There are 5 Courses in this learning path
Duration: Up to 10m.
EXAM
Duration: Up to 10 minutes
Net Revenue Management Essentials Pre-Assessment
Net Revenue Management Essentials Pre-Assessment
You must complete the pretest before you start this content.
Difficulty: Beginner. Duration: 1m 56s.
COURSE
Beginner
Duration: 1 minute and 56 seconds
Net Revenue Management Essentials Introduction
Welcome to this course on Net Revenue Management Essentials.
Difficulty: Beginner. Duration: 6m 23s.
COURSE
Beginner
Duration: 6 minutes and 23 seconds
What is Net Revenue Management?
We explore why so many businesses are employing net revenue management and the changes in the market that have made this approach so attractive to organizations. We also take a look at exactly what net revenue management is and the process businesses can go through to develop their strategy.
Difficulty: Beginner. Duration: 9m 15s.
COURSE
Beginner
Duration: 9 minutes and 15 seconds
Pricing & Portfolio
We explain why pricing and portfolio mix are so important and why the two of them are such vital components of your net revenue management strategy. We explore how you review your pricing, identify the optimal pricing model for each product, and take a look at how to assemble an effective portfolio mix.
Difficulty: Beginner. Duration: 5m 28s.
COURSE
Beginner
Duration: 5 minutes and 28 seconds
Promotion
Nowadays, promotions are just about everywhere and they’re very much expected by consumers. We explore how to assess the promotion landscape of a category, how to define the role promotions will play in delivering your business objectives, and then how to define the target consumers for each promotion.
Difficulty: Beginner. Duration: 1m.
COURSE
Beginner
Duration: 1 minute
Net Revenue Management Essentials Glossary
Net Revenue Management Essentials Glossary
Duration: Up to 10m.
EXAM
Duration: Up to 10 minutes
Net Revenue Management Essentials Post-Assessment
Net Revenue Management Essentials Post-Assessment