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Search results 25 - 48 of 67Category: Digital Marketing
- COURSEUnderstanding Digital MeasurementIntermediateDuration: 7 minutes and 29 secondsDifficulty: Intermediate; Duration: 7 minutes and 29 seconds; This course has: 2 Units
- LEARNING PATHAI for Marketing Automation Best PracticeIntermediateDuration: Up to 58 minutesDifficulty: Intermediate; Description: In this course, we explore how businesses can implement AI-powered automation to help them become more agile and drive innovation and growth.; Duration: Up to 58 minutes; This learning path has: 5 Courses, 2 Exams
- LEARNING PATHDigital Measurement for Marketing Best PracticeIntermediateDuration: Up to 54 minutesDifficulty: Intermediate; Description: In this course we examine techniques and best practice for driving success with measurement.; Duration: Up to 54 minutes; This learning path has: 5 Courses, 2 Exams
- LEARNING PATHDigital Marketing Strategy Best PracticeIntermediateDuration: Up to 58 minutesDifficulty: Intermediate; Description: An exploration of different frameworks, techniques and tactics that will help to ensure your strategy is delivering against your objectives.; Duration: Up to 58 minutes; This learning path has: 5 Courses, 2 Exams
- LEARNING PATHContent EssentialsBeginnerDuration: Up to 49 minutesDifficulty: Beginner; Description: The fundamentals of well-considered and well-executed content.; Duration: Up to 49 minutes; This learning path has: 5 Courses, 2 Exams
- LEARNING PATHContent StrategyIntermediateDuration: Up to 48 minutesDifficulty: Intermediate; Description: How to develop a cohesive content strategy which meets audience needs and supports business goals.; Duration: Up to 48 minutes; This learning path has: 5 Courses, 2 Exams
- LEARNING PATHDigital Retail Media Best PracticeIntermediateDuration: Up to 52 minutesDifficulty: Intermediate; Description: This course focuses on techniques to maximize campaign performance, plan strategically and, use artificial intelligence.; Duration: Up to 52 minutes; This learning path has: 5 Courses, 2 Exams
- LEARNING PATHAd Tech EssentialsBeginnerDuration: Up to 57 minutesDifficulty: Beginner; Description: This course provides an introduction to how the digital advertising industry operates, examining the common tools and services used to buy, manage and measure d; Duration: Up to 57 minutes; This learning path has: 5 Courses, 2 Exams
- LEARNING PATHIntro to Search MarketingBeginnerDuration: Up to 49 minutesDifficulty: Beginner; Description: Learn about how search engines work, and how the two branches of search marketing - SEM and SEO - can be utilized to drive business performance.; Duration: Up to 49 minutes; This learning path has: 4 Courses, 2 Exams
- LEARNING PATHDigital Media EssentialsBeginnerDuration: Up to 50 minutesDifficulty: Beginner; Description: This course explores the context of the digital media landscape, who the main players are, and how it functions.; Duration: Up to 50 minutes; This learning path has: 4 Courses, 2 Exams
- LEARNING PATHCustomer Experience EssentialsBeginnerDuration: Up to 50 minutesDifficulty: Beginner; Description: This course explores the importance of customer experience, and how an effective strategy can drive loyalty, revenue and other business outcomes.; Duration: Up to 50 minutes; This learning path has: 5 Courses, 2 Exams
- LEARNING PATHSegmentation Best PracticeIntermediateDuration: Up to 49 minutesDifficulty: Intermediate; Description: This course explores the strategic thinking, data and technology required for effective segmentation, and how to test and optimize performance.; Duration: Up to 49 minutes; This learning path has: 5 Courses, 2 Exams
- LEARNING PATHContent Best Practice for Pharma & HealthcareIntermediateDuration: Up to 54 minutesDifficulty: Intermediate; Description: This course explores how customer data can be used to deliver messaging with real value, and how to drive efficiency in content production.; Duration: Up to 54 minutes; This learning path has: 4 Courses, 2 Exams
- LEARNING PATHMartech EssentialsBeginnerDuration: Up to 49 minutesDifficulty: Beginner; Description: In this course, we define what martech is and why businesses use it. We explore the martech stack and how to begin to evaluate and manage your use of marketing; Duration: Up to 49 minutes; This learning path has: 5 Courses, 2 Exams
- COURSETesting, Reporting & AI-Powered MeasurementIntermediateDuration: 8 minutes and 48 secondsDifficulty: Intermediate; Duration: 8 minutes and 48 seconds; This course has: 4 Units
- COURSEDigital Measurement for Marketing Best Practice IntroductionIntermediateDuration: 2 minutes and 56 secondsDifficulty: Intermediate; Duration: 2 minutes and 56 seconds; This course has: 2 Units
- COURSEManaging Your DataIntermediateDuration: 13 minutes and 44 secondsDifficulty: Intermediate; Duration: 13 minutes and 44 seconds; This course has: 5 Units
- LEARNING PATHCustomer Engagement Best Practice for Pharma & HealthcareIntermediateDuration: Up to 54 minutesDifficulty: Intermediate; Description: In this course we explore some best practice advice on delivering tailored, seamless and optimized experiences to the customer.; Duration: Up to 54 minutes; This learning path has: 5 Courses, 2 Exams
- LEARNING PATHCustomer Engagement Strategy for Pharma & HealthcareIntermediateDuration: Up to 52 minutesDifficulty: Intermediate; Description: This course explores the foundations of a successful customer engagement strategy in pharma and healthcare.; Duration: Up to 52 minutes; This learning path has: 5 Courses, 2 Exams
- LEARNING PATHCustomer Engagement Essentials for Pharma & HealthcareBeginnerDuration: Up to 46 minutesDifficulty: Beginner; Description: This course explores the core elements of a customer engagement approach for pharma and healthcare.; Duration: Up to 46 minutes; This learning path has: 5 Courses, 2 Exams
- LEARNING PATHBrief Writing Best PracticeIntermediateDuration: Up to 13 minutesDifficulty: Intermediate; Description: An in-depth look at the vital importance of an outcome focussed brief and how to leverage it to achieve your goals across a range of marketing projects.; Duration: Up to 13 minutes; This learning path has: 1 Course
- LEARNING PATHProduct Launch Campaigns Essentials for Pharma & HealthcareBeginnerDuration: Up to 46 minutesDifficulty: Beginner; Description: An introduction to the planning and collaboration required in order to ensure product launch success in a changing digital environment.; Duration: Up to 46 minutes; This learning path has: 4 Courses, 2 Exams
- LEARNING PATHPerformance Marketing Best PracticeIntermediateDuration: Up to 51 minutesDifficulty: Intermediate; Description: Discover practical tools and frameworks to refine strategies, enhance efficiency, and align performance marketing efforts with business goals.; Duration: Up to 51 minutes; This learning path has: 5 Courses, 2 Exams
- LEARNING PATHAI for Personalization Best PracticeIntermediateDuration: Up to 51 minutesDifficulty: Intermediate; Description: In this course, we look at how organizations can plan and implement AI personalization strategies and tactics to maximize loyalty, retention, and conversion.; Duration: Up to 51 minutes; This learning path has: 5 Courses, 2 Exams