Digital Marketing

Difficulty: Intermediate; Duration: 7 minutes and 29 seconds; This course has: 2 Units

Difficulty: Intermediate; Description: In this course, we explore how businesses can implement AI-powered automation to help them become more agile and drive innovation and growth.; Duration: Up to 58 minutes; This learning path has: 5 Courses, 2 Exams

Difficulty: Intermediate; Description: In this course we examine techniques and best practice for driving success with measurement.; Duration: Up to 54 minutes; This learning path has: 5 Courses, 2 Exams

Difficulty: Intermediate; Description: An exploration of different frameworks, techniques and tactics that will help to ensure your strategy is delivering against your objectives.; Duration: Up to 58 minutes; This learning path has: 5 Courses, 2 Exams

Difficulty: Beginner; Description: The fundamentals of well-considered and well-executed content.; Duration: Up to 49 minutes; This learning path has: 5 Courses, 2 Exams

Difficulty: Intermediate; Description: How to develop a cohesive content strategy which meets audience needs and supports business goals.; Duration: Up to 48 minutes; This learning path has: 5 Courses, 2 Exams

Difficulty: Intermediate; Description: This course focuses on techniques to maximize campaign performance, plan strategically and, use artificial intelligence.; Duration: Up to 52 minutes; This learning path has: 5 Courses, 2 Exams

Difficulty: Beginner; Description: This course provides an introduction to how the digital advertising industry operates, examining the common tools and services used to buy, manage and measure d; Duration: Up to 57 minutes; This learning path has: 5 Courses, 2 Exams

Difficulty: Beginner; Description: Learn about how search engines work, and how the two branches of search marketing - SEM and SEO - can be utilized to drive business performance.; Duration: Up to 49 minutes; This learning path has: 4 Courses, 2 Exams

Difficulty: Beginner; Description: This course explores the context of the digital media landscape, who the main players are, and how it functions.; Duration: Up to 50 minutes; This learning path has: 4 Courses, 2 Exams

Difficulty: Beginner; Description: This course explores the importance of customer experience, and how an effective strategy can drive loyalty, revenue and other business outcomes.; Duration: Up to 50 minutes; This learning path has: 5 Courses, 2 Exams

Difficulty: Intermediate; Description: This course explores the strategic thinking, data and technology required for effective segmentation, and how to test and optimize performance.; Duration: Up to 49 minutes; This learning path has: 5 Courses, 2 Exams

Difficulty: Intermediate; Description: This course explores how customer data can be used to deliver messaging with real value, and how to drive efficiency in content production.; Duration: Up to 54 minutes; This learning path has: 4 Courses, 2 Exams

Difficulty: Beginner; Description: In this course, we define what martech is and why businesses use it. We explore the martech stack and how to begin to evaluate and manage your use of marketing; Duration: Up to 49 minutes; This learning path has: 5 Courses, 2 Exams

Difficulty: Intermediate; Duration: 8 minutes and 48 seconds; This course has: 4 Units

Difficulty: Intermediate; Duration: 2 minutes and 56 seconds; This course has: 2 Units

Difficulty: Intermediate; Duration: 13 minutes and 44 seconds; This course has: 5 Units

Difficulty: Intermediate; Description: In this course we explore some best practice advice on delivering tailored, seamless and optimized experiences to the customer.; Duration: Up to 54 minutes; This learning path has: 5 Courses, 2 Exams

Difficulty: Intermediate; Description: This course explores the foundations of a successful customer engagement strategy in pharma and healthcare.; Duration: Up to 52 minutes; This learning path has: 5 Courses, 2 Exams

Difficulty: Beginner; Description: This course explores the core elements of a customer engagement approach for pharma and healthcare.; Duration: Up to 46 minutes; This learning path has: 5 Courses, 2 Exams

Difficulty: Intermediate; Description: An in-depth look at the vital importance of an outcome focussed brief and how to leverage it to achieve your goals across a range of marketing projects.; Duration: Up to 13 minutes; This learning path has: 1 Course

Difficulty: Beginner; Description: An introduction to the planning and collaboration required in order to ensure product launch success in a changing digital environment.; Duration: Up to 46 minutes; This learning path has: 4 Courses, 2 Exams

Difficulty: Intermediate; Description: Discover practical tools and frameworks to refine strategies, enhance efficiency, and align performance marketing efforts with business goals.; Duration: Up to 51 minutes; This learning path has: 5 Courses, 2 Exams

Difficulty: Intermediate; Description: In this course, we look at how organizations can plan and implement AI personalization strategies and tactics to maximize loyalty, retention, and conversion.; Duration: Up to 51 minutes; This learning path has: 5 Courses, 2 Exams