Digital Marketing

Difficulty: Intermediate; Duration: 13 minutes and 44 seconds; This course has: 5 Lectures

Difficulty: Intermediate; Duration: 2 minutes and 56 seconds; This course has: 2 Lectures

Difficulty: Beginner; Description: Exploring the components that comprise a strategy, this course provides the foundational knowledge for planning and executing effective digital marketing.; Duration: Up to 53 minutes; This learning path has: 4 Courses, 2 Exams

Difficulty: Intermediate; Description: An exploration of different frameworks, techniques and tactics that will help to ensure your strategy is delivering against your objectives.; Duration: Up to 57 minutes; This learning path has: 4 Courses, 2 Exams

Difficulty: Beginner; Description: The fundamentals of well-considered and well-executed content.; Duration: Up to 48 minutes; This learning path has: 4 Courses, 2 Exams

Difficulty: Intermediate; Description: How to develop a cohesive content strategy which meets audience needs and supports business goals.; Duration: Up to 47 minutes; This learning path has: 4 Courses, 2 Exams

Difficulty: Beginner; Description: Explore the vital role of targeting and personalization in meeting consumer expectations amidst digital competition in the world of today.; Duration: Up to 46 minutes; This learning path has: 3 Courses, 2 Exams

Difficulty: Intermediate; Description: An in-depth look at the vital importance of an outcome focussed brief and how to leverage it to achieve your goals across a range of marketing projects.; Duration: Up to 13 minutes; This learning path has: 1 Course

Difficulty: Intermediate; Description: A focus on execution, looking at optimizing digital media initiatives as well as outlining the practices, behaviors and skills required for success.; Duration: Up to 53 minutes; This learning path has: 4 Courses, 2 Exams

Difficulty: Beginner; Description: An introduction to category management, and why suppliers and retailers must evolve their approaches in order to win on the digital shelf.; Duration: Up to 50 minutes; This learning path has: 4 Courses, 2 Exams

Difficulty: Beginner; Description: This course looks at the customer experience, and why providing consistent value has become a key driver of business success.; Duration: Up to 48 minutes; This learning path has: 3 Courses, 2 Exams

Difficulty: Intermediate; Description: Centering on developing actionable insights, this course examines the process of leveraging consumer and data to drive the success of sales and marketing plans.; Duration: Up to 1 hour and 6 minutes; This learning path has: 4 Courses, 2 Exams

Difficulty: Intermediate; Description: Core considerations for the effective creation, curation and promotion of content that delivers real value to audiences.; Duration: Up to 51 minutes; This learning path has: 4 Courses, 2 Exams

Difficulty: Intermediate; Description: A best practice guide to help you optimize for both organic and paid search on retailer sites, and how you should prioritize your efforts.; Duration: Up to 46 minutes; This learning path has: 3 Courses, 2 Exams

Difficulty: Intermediate; Description: Pay per Click (PPC) plays a crucial role in marketing strategy. We explore the tactics and strategies you need to employ in order to win in this powerful search; Duration: Up to 48 minutes; This learning path has: 4 Courses, 2 Exams

Difficulty: Intermediate; Description: This course explores how to plan your email marketing activity, create engaging copy, and measure and optimize your campaigns.; Duration: Up to 49 minutes; This learning path has: 3 Courses, 2 Exams

Difficulty: Intermediate; Description: A step-by-step guide to defining and executing your own roadmap for product launch, and an exploration of how to create effective content.; Duration: Up to 46 minutes; This learning path has: 3 Courses, 2 Exams

Difficulty: Intermediate; Description: A guide to the tactics and practical considerations involved in generating conversions, and how to approach changes in tracking and targeting.; Duration: Up to 51 minutes; This learning path has: 4 Courses, 2 Exams

Difficulty: Intermediate; Description: This course explores how customer data can be used to deliver messaging with real value, and how to drive efficiency in content production.; Duration: Up to 49 minutes; This learning path has: 3 Courses, 2 Exams

Difficulty: Intermediate; Description: This course breaks down the process of planning content that meets customers’ needs, and optimizing it using a test and learn approach.; Duration: Up to 49 minutes; This learning path has: 3 Courses, 2 Exams

Difficulty: Intermediate; Description: This course delves into the core principles and tactics for not only capturing shoppers’ attention but influencing their purchase decisions and converting them; Duration: Up to 58 minutes; This learning path has: 4 Courses, 2 Exams

Difficulty: Intermediate; Description: This course explores the components of a successful launch strategy, from developing your value proposition to reaching and engaging audiences.; Duration: Up to 50 minutes; This learning path has: 4 Courses, 2 Exams

Difficulty: Intermediate; Duration: 3 minutes and 7 seconds; This course has: 2 Lectures

Difficulty: Intermediate; Description: A guide to effectively planning and executing social media, with a strategy that delivers against your overall business objectives.; Duration: Up to 1 hour and 10 minutes; This learning path has: 4 Courses, 2 Exams