Digital Marketing

Difficulty: Beginner; Description: This content will be updated by 30th May 2025. Please ensure your learning is complete by then.; Duration: Up to 43 minutes; This learning path has: 4 Courses, 2 Exams

Difficulty: Beginner; Description: Exploring the components that comprise a strategy, this course provides the foundational knowledge for planning and executing effective digital marketing.; Duration: Up to 53 minutes; This learning path has: 4 Courses, 2 Exams

Difficulty: Intermediate; Description: Core considerations for the effective creation, curation and promotion of content that delivers real value to audiences.; Duration: Up to 51 minutes; This learning path has: 4 Courses, 2 Exams

Difficulty: Beginner; Description: Explore the vital role of targeting and personalization in meeting consumer expectations amidst digital competition in the world of today.; Duration: Up to 46 minutes; This learning path has: 3 Courses, 2 Exams

Difficulty: Beginner; Description: We explore the importance of ratings and reviews, why customers value them and how businesses can get the most impact from them.; Duration: Up to 10 minutes; This learning path has: 1 Course

Difficulty: Beginner; Description: A guide to the components of an SEO strategy: setting measurable goals, optimizing content, and how to measure the overall impact of your efforts.; Duration: Up to 52 minutes; This learning path has: 4 Courses, 2 Exams

Difficulty: Intermediate; Description: This course examines the considerations that go into selecting the right retailers to form digital retail media partnerships with.; Duration: Up to 38 minutes; This learning path has: 3 Courses, 2 Exams

Difficulty: Intermediate; Description: This course explores how to plan your email marketing activity, create engaging copy, and measure and optimize your campaigns.; Duration: Up to 53 minutes; This learning path has: 4 Courses, 2 Exams

Difficulty: Beginner; Description: An introduction to automated advertising campaigns; looking at the technology involved and the way programmatic ads are bought, sold and targeted.; Duration: Up to 10 minutes; This learning path has: 1 Course

Difficulty: Beginner; Description: A guide to email service providers, finding and keeping email subscribers, and making sure you don't fall foul of spam filters and regulations.; Duration: Up to 49 minutes; This learning path has: 3 Courses, 2 Exams

Difficulty: Beginner; Description: This course explores the importance of customer experience, and how an effective strategy can drive loyalty, revenue and other business outcomes.; Duration: Up to 49 minutes; This learning path has: 4 Courses, 2 Exams

Difficulty: Beginner; Description: An overview of how effective segmentation helps brands to build a deeper understanding of consumers, and target them with relevant messaging.; Duration: Up to 46 minutes; This learning path has: 4 Courses, 2 Exams

Difficulty: Intermediate; Description: A step-by-step guide to defining and executing your own roadmap for product launch, and an exploration of how to create effective content.; Duration: Up to 46 minutes; This learning path has: 3 Courses, 2 Exams

Difficulty: Intermediate; Description: This course explores the strategic thinking, data and technology required for effective segmentation, and how to test and optimize performance.; Duration: Up to 48 minutes; This learning path has: 4 Courses, 2 Exams

Difficulty: Intermediate; Description: This course explores how to develop a strategy, set goals, allocate budget across marketing channels, and how to measure their effectiveness.; Duration: Up to 44 minutes; This learning path has: 4 Courses, 2 Exams

Difficulty: Beginner; Description: This course introduces performance marketing, the different channels involved, and the importance of setting goals and measuring your success.; Duration: Up to 47 minutes; This learning path has: 3 Courses, 2 Exams

Difficulty: Intermediate; Description: This course breaks down the process of planning content that meets customers’ needs, and optimizing it using a test and learn approach.; Duration: Up to 49 minutes; This learning path has: 3 Courses, 2 Exams

Difficulty: Intermediate; Duration: 7 minutes and 29 seconds; This course has: 2 Lectures

Difficulty: Beginner; Description: The fundamentals of well-considered and well-executed content.; Duration: Up to 48 minutes; This learning path has: 4 Courses, 2 Exams

Difficulty: Intermediate; Description: This content will be updated by 30th May 2025. Please ensure your learning is complete by then.; Duration: Up to 42 minutes; This learning path has: 3 Courses, 2 Exams

Difficulty: Beginner; Description: This course provides an introduction to how the digital advertising industry operates, examining the common tools and services used to buy, manage and measure d; Duration: Up to 56 minutes; This learning path has: 4 Courses, 2 Exams

Difficulty: Beginner; Description: This course explores how social media has transformed the way we consume content, and how it can be used across different areas of a business.; Duration: Up to 45 minutes; This learning path has: 4 Courses, 2 Exams

Difficulty: Beginner; Description: Learn about how search engines work, and how the two branches of search marketing - SEM and SEO - can be utilized to drive business performance.; Duration: Up to 48 minutes; This learning path has: 3 Courses, 2 Exams

Difficulty: Intermediate; Description: In this course we examine techniques and best practice for driving success with measurement.; Duration: Up to 53 minutes; This learning path has: 4 Courses, 2 Exams