Digital Marketing

Difficulty: Beginner; Description: This course introduces digital retail media, its key components, and how to collaborate effectively within the retail media ecosystem.; Duration: Up to 50 minutes; This learning path has: 5 Courses, 2 Exams

Difficulty: Intermediate; Description: This course helps learners develop confidence in leveraging performance marketing strategies.; Duration: Up to 52 minutes; This learning path has: 5 Courses, 2 Exams

Difficulty: Beginner; Description: This course explores how social media has transformed the way we consume content, and how it can be used across different areas of a business.; Duration: Up to 46 minutes; This learning path has: 5 Courses, 2 Exams

Difficulty: Intermediate; Description: A guide to effectively planning and executing social media, with a strategy that delivers against your overall business objectives.; Duration: Up to 1 hour and 11 minutes; This learning path has: 5 Courses, 2 Exams

Difficulty: Beginner; Description: This course looks at the customer experience, and why providing consistent value has become a key driver of business success.; Duration: Up to 53 minutes; This learning path has: 4 Courses, 2 Exams

Difficulty: Beginner; Description: Exploring the components that comprise a strategy, this course provides the foundational knowledge for planning and executing effective digital marketing.; Duration: Up to 56 minutes; This learning path has: 5 Courses, 2 Exams

Difficulty: Intermediate; Description: Core considerations for the effective creation, curation and promotion of content that delivers real value to audiences.; Duration: Up to 52 minutes; This learning path has: 5 Courses, 2 Exams

Difficulty: Beginner; Description: Explore the vital role of targeting and personalization in meeting consumer expectations amidst digital competition in the world of today.; Duration: Up to 47 minutes; This learning path has: 4 Courses, 2 Exams

Difficulty: Beginner; Description: We explore the importance of ratings and reviews, why customers value them and how businesses can get the most impact from them.; Duration: Up to 10 minutes; This learning path has: 1 Course

Difficulty: Beginner; Description: A guide to the components of an SEO strategy: setting measurable goals, optimizing content, and how to measure the overall impact of your efforts.; Duration: Up to 53 minutes; This learning path has: 5 Courses, 2 Exams

Difficulty: Intermediate; Description: This course examines the considerations that go into selecting the right retailers to form digital retail media partnerships with.; Duration: Up to 39 minutes; This learning path has: 4 Courses, 2 Exams

Difficulty: Beginner; Description: An overview of eCommerce product content; why it’s so important, and how to ensure you’re getting it right on your own site - and your retailers’.; Duration: Up to 10 minutes; This learning path has: 1 Course

Difficulty: Intermediate; Description: This course explores how to plan your email marketing activity, create engaging copy, and measure and optimize your campaigns.; Duration: Up to 54 minutes; This learning path has: 5 Courses, 2 Exams

Difficulty: Beginner; Description: An introduction to automated advertising campaigns; looking at the technology involved and the way programmatic ads are bought, sold and targeted.; Duration: Up to 10 minutes; This learning path has: 1 Course

Difficulty: Intermediate; Description: A focus on execution, looking at optimizing digital media initiatives as well as outlining the practices, behaviors and skills required for success.; Duration: Up to 54 minutes; This learning path has: 5 Courses, 2 Exams

Difficulty: Beginner; Description: A guide to email service providers, finding and keeping email subscribers, and making sure you don't fall foul of spam filters and regulations.; Duration: Up to 50 minutes; This learning path has: 4 Courses, 2 Exams

Difficulty: Intermediate; Description: Pay per Click (PPC) plays a crucial role in marketing strategy. We explore the tactics and strategies you need to employ in order to win in this powerful search; Duration: Up to 49 minutes; This learning path has: 5 Courses, 2 Exams

Difficulty: Beginner; Description: An overview of how effective segmentation helps brands to build a deeper understanding of consumers, and target them with relevant messaging.; Duration: Up to 47 minutes; This learning path has: 5 Courses, 2 Exams

Difficulty: Intermediate; Description: This course explores the components of a successful launch strategy, from developing your value proposition to reaching and engaging audiences.; Duration: Up to 53 minutes; This learning path has: 5 Courses, 2 Exams

Difficulty: Intermediate; Description: A step-by-step guide to defining and executing your own roadmap for product launch, and an exploration of how to create effective content.; Duration: Up to 49 minutes; This learning path has: 4 Courses, 2 Exams

Difficulty: Beginner; Description: An overview of the key aspects of eCommerce: business models, understanding the customer journey and the importance of a data-driven strategy.; Duration: Up to 44 minutes; This learning path has: 4 Courses, 2 Exams

Difficulty: Intermediate; Description: A guide to the planning, tactics, types of data and collaboration that must come together in order to execute effective shopper-led strategies.; Duration: Up to 46 minutes; This learning path has: 4 Courses, 2 Exams

Difficulty: Intermediate; Description: This course explores how to develop a strategy, set goals, allocate budget across marketing channels, and how to measure their effectiveness.; Duration: Up to 45 minutes; This learning path has: 5 Courses, 2 Exams

Difficulty: Intermediate; Description: This course breaks down the process of planning content that meets customers’ needs, and optimizing it using a test and learn approach.; Duration: Up to 55 minutes; This learning path has: 4 Courses, 2 Exams