Strategy & Innovation

Difficulty: Beginner; Description: This course introduces digital retail media, its key components, and how to collaborate effectively within the retail media ecosystem.; Duration: Up to 50 minutes; This learning path has: 5 Courses, 2 Exams

Difficulty: Beginner; Description: Exploring the components that comprise a strategy, this course provides the foundational knowledge for planning and executing effective digital marketing.; Duration: Up to 56 minutes; This learning path has: 5 Courses, 2 Exams

Difficulty: Intermediate; Description: An exploration of different frameworks, techniques and tactics that will help to ensure your strategy is delivering against your objectives.; Duration: Up to 58 minutes; This learning path has: 5 Courses, 2 Exams

Difficulty: Intermediate; Description: A guide to developing your proposal and approaching retailers, setting clear goals and objectives, and how to track your progress using scorecards.; Duration: Up to 48 minutes; This learning path has: 5 Courses, 2 Exams

Difficulty: Intermediate; Description: In ‘eCommerce Business Models Best Practice’, we look at how brands can get the most from eCommerce by playing to the strengths of their model.; Duration: Up to 57 minutes; This learning path has: 5 Courses, 2 Exams

Difficulty: Beginner; Description: A guide to the components of an SEO strategy: setting measurable goals, optimizing content, and how to measure the overall impact of your efforts.; Duration: Up to 53 minutes; This learning path has: 5 Courses, 2 Exams

Difficulty: Intermediate; Description: This course examines the considerations that go into selecting the right retailers to form digital retail media partnerships with.; Duration: Up to 39 minutes; This learning path has: 4 Courses, 2 Exams

Difficulty: Beginner; Description: This course explores how to develop a personalization strategy as well as best practices for implementing personalization campaigns.; Duration: Up to 49 minutes; This learning path has: 4 Courses, 2 Exams

Difficulty: Intermediate; Description: A guide to the steps a business must take to develop a clearly-defined digital media strategy which helps a business achieve its goals and meets audiences’ need; Duration: Up to 50 minutes; This learning path has: 5 Courses, 2 Exams

Difficulty: Intermediate; Description: With a focus on driving success within marketing, this course unpacks which AI analytics tools and techniques to harness.; Duration: Up to 47 minutes; This learning path has: 5 Courses, 2 Exams

Difficulty: Intermediate; Description: This course focuses on techniques to maximize campaign performance, plan strategically and, use artificial intelligence.; Duration: Up to 52 minutes; This learning path has: 5 Courses, 2 Exams

Difficulty: Intermediate; Description: In this course we examine techniques and best practice for driving success with measurement.; Duration: Up to 54 minutes; This learning path has: 5 Courses, 2 Exams

Difficulty: Intermediate; Description: This course explores the technological and cultural changes required to adopt a more consumer-centric approach, and how you can measure its impact.; Duration: Up to 49 minutes; This learning path has: 5 Courses, 2 Exams

Difficulty: Beginner; Description: An overview of how to get your business internally aligned before starting a joint business plan, and why laying this groundwork is so important.; Duration: Up to 48 minutes; This learning path has: 5 Courses, 2 Exams

Difficulty: Intermediate; Description: A guide to working with Amazon, examining details such as creating product listings, negotiating terms, and measuring your success.; Duration: Up to 45 minutes; This learning path has: 5 Courses, 2 Exams

Difficulty: Intermediate; Description: This course explores the capabilities that need to be developed in order to compete effectively in eCommerce, and new areas of innovation.; Duration: Up to 14 minutes; This learning path has: 1 Course

Difficulty: Beginner; Description: An introduction to net revenue management: what it is, how it works, and the components of a strategy that delivers against business objectives.; Duration: Up to 44 minutes; This learning path has: 5 Courses, 2 Exams

Difficulty: Beginner; Description: An overview of the changing retail landscape, and importance of business leaders taking ownership of eCommerce strategy to achieve profitable growth.; Duration: Up to 13 minutes; This learning path has: 1 Course

Difficulty: Intermediate; Description: This course puts a focus on leveraging optimized journey maps to ensure that you are delivering the right experiences for your customer at every touchpoint. It; Duration: Up to 48 minutes; This learning path has: 5 Courses, 2 Exams

Difficulty: Intermediate; Description: In this course we look at leveraging journey mapping for both understanding and optimizing customer and patient experiences. We examine segmentation in depth a; Duration: Up to 52 minutes; This learning path has: 5 Courses, 2 Exams

Difficulty: Beginner; Description: This course explores eCommerce trends in 4 key areas: quick commerce, organizational design, sustainability and subscription commerce.; Duration: Up to 14 minutes; This learning path has: 1 Course

Difficulty: Intermediate; Description: An exploration of marketing localization best practice, outlining common approaches to gaining insights, executing and optimizing localized campaigns.; Duration: Up to 45 minutes; This learning path has: 5 Courses, 2 Exams

Difficulty: Intermediate; Description: Learn how financial analysis can be instrumental in identifying early signs of business issues, finding solutions to challenges, and making informed decisions.; Duration: Up to 45 minutes; This learning path has: 4 Courses, 2 Exams

Difficulty: Beginner; Description: Learn about key financial statements and how they can be used to gain a valuable understanding of the financial health of your business.; Duration: Up to 48 minutes; This learning path has: 6 Courses, 2 Exams