Digital Marketing

Difficulty: Beginner; Description: A guide to the components of an SEO strategy: setting measurable goals, optimizing content, and how to measure the overall impact of your efforts.; Duration: Up to 52 minutes; This learning path has: 4 Courses, 2 Exams

Difficulty: Intermediate; Description: This course explores how to plan your email marketing activity, create engaging copy, and measure and optimize your campaigns.; Duration: Up to 53 minutes; This learning path has: 4 Courses, 2 Exams

Difficulty: Beginner; Description: Learn about how search engines work, and how the two branches of search marketing - SEM and SEO - can be utilized to drive business performance.; Duration: Up to 48 minutes; This learning path has: 3 Courses, 2 Exams

Difficulty: Beginner; Description: A guide to email service providers, finding and keeping email subscribers, and making sure you don't fall foul of spam filters and regulations.; Duration: Up to 49 minutes; This learning path has: 3 Courses, 2 Exams

Difficulty: Beginner; Description: An overview of how effective segmentation helps brands to build a deeper understanding of consumers, and target them with relevant messaging.; Duration: Up to 46 minutes; This learning path has: 4 Courses, 2 Exams

Difficulty: Beginner; Description: This course introduces performance marketing, the different channels involved, and the importance of setting goals and measuring your success.; Duration: Up to 47 minutes; This learning path has: 3 Courses, 2 Exams

Difficulty: Intermediate; Description: A practical guide to forming better digital retail media partnerships, and how to go about planning and optimizing your own campaigns.; Duration: Up to 42 minutes; This learning path has: 3 Courses, 2 Exams

Difficulty: Beginner; Description: In this course, we define what martech is and why businesses use it. We explore the martech stack and how to begin to evaluate and manage your use of marketing; Duration: Up to 48 minutes; This learning path has: 4 Courses, 2 Exams

Difficulty: Beginner; Description: This course explores how social media has transformed the way we consume content, and how it can be used across different areas of a business.; Duration: Up to 45 minutes; This learning path has: 4 Courses, 2 Exams

Difficulty: Beginner; Description: This course explores the opportunities within digital retail media, and the benefits and challenges this channel presents to brands.; Duration: Up to 43 minutes; This learning path has: 4 Courses, 2 Exams

Difficulty: Beginner; Description: An overview of eCommerce product content; why it’s so important, and how to ensure you’re getting it right on your own site - and your retailers’.; Duration: Up to 10 minutes; This learning path has: 1 Course

Difficulty: Beginner; Description: This course explores the context of the digital media landscape, who the main players are, and how it functions.; Duration: Up to 49 minutes; This learning path has: 3 Courses, 2 Exams

Difficulty: Intermediate; Description: A guide to the planning, tactics, types of data and collaboration that must come together in order to execute effective shopper-led strategies.; Duration: Up to 46 minutes; This learning path has: 4 Courses, 2 Exams

Difficulty: Intermediate; Description: This course examines the considerations that go into selecting the right retailers to form digital retail media partnerships with.; Duration: Up to 38 minutes; This learning path has: 3 Courses, 2 Exams

Difficulty: Beginner; Description: This course provides an introduction to how the digital advertising industry operates, examining the common tools and services used to buy, manage and measure d; Duration: Up to 56 minutes; This learning path has: 4 Courses, 2 Exams

Difficulty: Intermediate; Description: This course explores the strategic thinking, data and technology required for effective segmentation, and how to test and optimize performance.; Duration: Up to 48 minutes; This learning path has: 4 Courses, 2 Exams

Difficulty: Intermediate; Duration: 7 minutes and 29 seconds; This course has: 2 Lectures

Difficulty: Intermediate; Description: In this course we examine techniques and best practice for driving success with measurement.; Duration: Up to 53 minutes; This learning path has: 4 Courses, 2 Exams

Difficulty: Beginner; Description: We explore the importance of ratings and reviews, why customers value them and how businesses can get the most impact from them.; Duration: Up to 10 minutes; This learning path has: 1 Course

Difficulty: Beginner; Description: An introduction to automated advertising campaigns; looking at the technology involved and the way programmatic ads are bought, sold and targeted.; Duration: Up to 10 minutes; This learning path has: 1 Course

Difficulty: Beginner; Description: This course explores the importance of customer experience, and how an effective strategy can drive loyalty, revenue and other business outcomes.; Duration: Up to 49 minutes; This learning path has: 4 Courses, 2 Exams

Difficulty: Beginner; Description: An overview of the key aspects of eCommerce: business models, understanding the customer journey and the importance of a data-driven strategy.; Duration: Up to 43 minutes; This learning path has: 3 Courses, 2 Exams

Difficulty: Intermediate; Description: This course explores how to develop a strategy, set goals, allocate budget across marketing channels, and how to measure their effectiveness.; Duration: Up to 44 minutes; This learning path has: 4 Courses, 2 Exams

Difficulty: Intermediate; Duration: 8 minutes and 48 seconds; This course has: 4 Lectures