Content & Channel Optimisation

Difficulty: Beginner; Description: This course introduces performance marketing, the different channels involved, and the importance of setting goals and measuring your success.; Duration: Up to 47 minutes; This learning path has: 3 Courses, 2 Exams

Difficulty: Beginner; Description: An overview of eCommerce product content; why it’s so important, and how to ensure you’re getting it right on your own site - and your retailers’.; Duration: Up to 10 minutes; This learning path has: 1 Course

Difficulty: Beginner; Description: This course explores the importance of customer experience, and how an effective strategy can drive loyalty, revenue and other business outcomes.; Duration: Up to 49 minutes; This learning path has: 4 Courses, 2 Exams

Difficulty: Beginner; Description: An overview of the key aspects of eCommerce: business models, understanding the customer journey and the importance of a data-driven strategy.; Duration: Up to 43 minutes; This learning path has: 3 Courses, 2 Exams

Difficulty: Intermediate; Description: This course explores the strategic thinking, data and technology required for effective segmentation, and how to test and optimize performance.; Duration: Up to 48 minutes; This learning path has: 4 Courses, 2 Exams

Difficulty: Beginner; Description: The fundamentals of well-considered and well-executed content.; Duration: Up to 48 minutes; This learning path has: 4 Courses, 2 Exams

Difficulty: Beginner; Description: An introduction to category management, and why suppliers and retailers must evolve their approaches in order to win on the digital shelf.; Duration: Up to 50 minutes; This learning path has: 4 Courses, 2 Exams

Difficulty: Beginner; Description: Explore the vital role of targeting and personalization in meeting consumer expectations amidst digital competition in the world of today.; Duration: Up to 46 minutes; This learning path has: 3 Courses, 2 Exams

Difficulty: Beginner; Description: We explore the importance of ratings and reviews, why customers value them and how businesses can get the most impact from them.; Duration: Up to 10 minutes; This learning path has: 1 Course

Difficulty: Intermediate; Description: A best practice guide to help you optimize for both organic and paid search on retailer sites, and how you should prioritize your efforts.; Duration: Up to 46 minutes; This learning path has: 3 Courses, 2 Exams

Difficulty: Intermediate; Description: A guide to the planning, tactics, types of data and collaboration that must come together in order to execute effective shopper-led strategies.; Duration: Up to 46 minutes; This learning path has: 4 Courses, 2 Exams

Difficulty: Intermediate; Description: This course explores how to develop a strategy, set goals, allocate budget across marketing channels, and how to measure their effectiveness.; Duration: Up to 44 minutes; This learning path has: 4 Courses, 2 Exams

Difficulty: Intermediate; Description: A guide to the tactics and practical considerations involved in generating conversions, and how to approach changes in tracking and targeting.; Duration: Up to 51 minutes; This learning path has: 4 Courses, 2 Exams

Difficulty: Intermediate; Description: This course explores how customer data can be used to deliver messaging with real value, and how to drive efficiency in content production.; Duration: Up to 49 minutes; This learning path has: 3 Courses, 2 Exams

Difficulty: Intermediate; Description: This course breaks down the process of planning content that meets customers’ needs, and optimizing it using a test and learn approach.; Duration: Up to 49 minutes; This learning path has: 3 Courses, 2 Exams

Difficulty: Intermediate; Description: How to develop a cohesive content strategy which meets audience needs and supports business goals.; Duration: Up to 47 minutes; This learning path has: 4 Courses, 2 Exams

Difficulty: Beginner; Description: This course looks at the customer experience, and why providing consistent value has become a key driver of business success.; Duration: Up to 48 minutes; This learning path has: 3 Courses, 2 Exams

Difficulty: Intermediate; Description: A step-by-step guide to defining and executing your own roadmap for product launch, and an exploration of how to create effective content.; Duration: Up to 46 minutes; This learning path has: 3 Courses, 2 Exams

Difficulty: Intermediate; Description: This course unpacks what sustainable marketing is and examines the building blocks required to successfully execute sustainable marketing activities.; Duration: Up to 46 minutes; This learning path has: 3 Courses, 2 Exams

Difficulty: Intermediate; Description: Core considerations for the effective creation, curation and promotion of content that delivers real value to audiences.; Duration: Up to 51 minutes; This learning path has: 4 Courses, 2 Exams