Training Library

Difficulty: Intermediate; Description: This course examines the considerations that go into selecting the right retailers to form digital retail media partnerships with.; Duration: Up to 39 minutes; This learning path has: 4 Courses, 2 Exams

Difficulty: Beginner; Description: An overview of eCommerce product content; why it’s so important, and how to ensure you’re getting it right on your own site - and your retailers’.; Duration: Up to 10 minutes; This learning path has: 1 Course

Difficulty: Intermediate; Description: This course explores how to plan your email marketing activity, create engaging copy, and measure and optimize your campaigns.; Duration: Up to 54 minutes; This learning path has: 5 Courses, 2 Exams

Difficulty: Beginner; Description: An introduction to automated advertising campaigns; looking at the technology involved and the way programmatic ads are bought, sold and targeted.; Duration: Up to 10 minutes; This learning path has: 1 Course

Difficulty: Beginner; Description: An overview of the different types and sources of retail data available, and how suppliers and retailers can collect and analyze it effectively.; Duration: Up to 50 minutes; This learning path has: 5 Courses, 2 Exams

Difficulty: Intermediate; Description: An in-depth look at the vital importance of an outcome focussed brief and how to leverage it to achieve your goals across a range of marketing projects.; Duration: Up to 13 minutes; This learning path has: 1 Course

Difficulty: Beginner; Description: This course explores why collecting data directly from consumers is key to understanding their behaviors, and meeting their needs and preferences.; Duration: Up to 13 minutes; This learning path has: 1 Course

Difficulty: Intermediate; Description: A focus on execution, looking at optimizing digital media initiatives as well as outlining the practices, behaviors and skills required for success.; Duration: Up to 54 minutes; This learning path has: 5 Courses, 2 Exams

Difficulty: Intermediate; Description: This course explores some of the key considerations and best practice advice for effective programmatic advertising.; Duration: Up to 44 minutes; This learning path has: 5 Courses, 2 Exams

Author: Stuart Scott; Difficulty: Intermediate; Description: This Course has been designed to provide an understanding and insight into some of the different serverless platform services offered by AWS; Duration: Up to 13 hours and 49 minutes; Content Topics: Amazon Web Services; This learning path has: 14 Courses, 2 Exams, 6 Hands-on labs

Difficulty: Beginner; Description: A guide to email service providers, finding and keeping email subscribers, and making sure you don't fall foul of spam filters and regulations.; Duration: Up to 50 minutes; This learning path has: 4 Courses, 2 Exams

Difficulty: Intermediate; Description: Pay per Click (PPC) plays a crucial role in marketing strategy. We explore the tactics and strategies you need to employ in order to win in this powerful search; Duration: Up to 49 minutes; This learning path has: 5 Courses, 2 Exams

Difficulty: Beginner; Description: This course explores how to develop a personalization strategy, as well as best practices for implementing personalization campaigns.; Duration: Up to 49 minutes; This learning path has: 4 Courses, 2 Exams

Difficulty: Beginner; Description: An overview of how effective segmentation helps brands to build a deeper understanding of consumers, and target them with relevant messaging.; Duration: Up to 47 minutes; This learning path has: 5 Courses, 2 Exams

Difficulty: Intermediate; Description: This course explores the components of a successful launch strategy, from developing your value proposition to reaching and engaging audiences.; Duration: Up to 53 minutes; This learning path has: 5 Courses, 2 Exams

Difficulty: Beginner; Description: An introduction to the planning and collaboration required in order to ensure product launch success in a changing digital environment.; Duration: Up to 46 minutes; This learning path has: 4 Courses, 2 Exams

Author: Andrew Larkin; Difficulty: Beginner; Description: Learn the strategy, planning and AWS service knowledge to plan and execute cloud migration projects.; Duration: Up to 4 hours and 59 minutes; Content Topics: Migration, Development, Compute, Databases; This learning path has: 6 Courses, 1 Resource, 1 Exam

Difficulty: Intermediate; Description: A step-by-step guide to defining and executing your own roadmap for product launch, and an exploration of how to create effective content.; Duration: Up to 49 minutes; This learning path has: 4 Courses, 2 Exams

Difficulty: Intermediate; Description: This course provides actionable advice for conducting data projects, and for using the insights generated to inform data-driven decision making.; Duration: Up to 53 minutes; This learning path has: 5 Courses, 2 Exams

Difficulty: Beginner; Description: An overview of the key aspects of eCommerce: business models, understanding the customer journey and the importance of a data-driven strategy.; Duration: Up to 44 minutes; This learning path has: 4 Courses, 2 Exams

Difficulty: Intermediate; Description: A guide to the planning, tactics, types of data and collaboration that must come together in order to execute effective shopper-led strategies.; Duration: Up to 46 minutes; This learning path has: 4 Courses, 2 Exams

Difficulty: Intermediate; Description: In this course, we explore how best to execute a Digital Shelf strategy, taking an in-depth look at the following key areas: assortment, availability, eCommerce; Duration: Up to 51 minutes; This learning path has: 5 Courses, 2 Exams

Difficulty: Intermediate; Description: This course explores how to win on the digital shelf, and the building blocks of a successful, data-driven strategy.; Duration: Up to 50 minutes; This learning path has: 5 Courses, 2 Exams

Difficulty: Intermediate; Description: This course explores how to develop a strategy, set goals, allocate budget across marketing channels, and how to measure their effectiveness.; Duration: Up to 45 minutes; This learning path has: 5 Courses, 2 Exams