eCommerce

Difficulty: Beginner; Description: We explore the diverse and evolving landscape of the Digital Shelf, explore the main challenges of working in this competitive space and look at how to set your; Duration: Up to 48 minutes; This learning path has: 4 Courses, 2 Exams

Difficulty: Beginner; Description: An overview of the models available, and their benefits and drawbacks when it comes to reaching audiences, generating revenue, and fulfilling orders.; Duration: Up to 44 minutes; This learning path has: 3 Courses, 2 Exams

Difficulty: Intermediate; Description: Learn how to build digital-age brands: Strengthen connections and boost loyalty & advocacy using digital tools for specific target audiences.; Duration: Up to 52 minutes; This learning path has: 5 Courses, 2 Exams

Difficulty: Beginner; Description: An introduction to consumer centricity - how to gain a better understanding of your audience, and how this should inform business decision making.; Duration: Up to 49 minutes; This learning path has: 4 Courses, 2 Exams

Difficulty: Beginner; Description: In this course, we explore digital transformation and what it means for a business, from the key pillars to the practical steps that ensure success.; Duration: Up to 48 minutes; This learning path has: 3 Courses, 2 Exams

Difficulty: Intermediate; Description: This course explores the technological and cultural changes required to adopt a more consumer-centric approach, and how you can measure its impact.; Duration: Up to 48 minutes; This learning path has: 4 Courses, 2 Exams

Difficulty: Intermediate; Description: This course unpacks how to develop engaging omnichannel experiences that foster brand affinity, brand loyalty, trigger brand advocacy and drive purchase intent.; Duration: Up to 48 minutes; This learning path has: 3 Courses, 2 Exams

Difficulty: Intermediate; Description: This course explores the strategic and operational changes required to embrace the evolving business opportunities across the eCommerce sector.; Duration: Up to 47 minutes; This learning path has: 4 Courses, 2 Exams

Difficulty: Beginner; Description: An overview of eCommerce product content; why it’s so important, and how to ensure you’re getting it right on your own site - and your retailers’.; Duration: Up to 10 minutes; This learning path has: 1 Course

Difficulty: Beginner; Description: An overview of the different types and sources of retail data available, and how suppliers and retailers can collect and analyze it effectively.; Duration: Up to 49 minutes; This learning path has: 4 Courses, 2 Exams

Difficulty: Intermediate; Description: This course explores some of the key considerations and best practice advice for effective programmatic advertising.; Duration: Up to 43 minutes; This learning path has: 4 Courses, 2 Exams

Difficulty: Intermediate; Description: In this course, we explore how best to execute a Digital Shelf strategy, taking an in-depth look at the following key areas: assortment, availability, eCommerce; Duration: Up to 50 minutes; This learning path has: 4 Courses, 2 Exams

Difficulty: Intermediate; Description: This course explores how to win on the digital shelf, and the building blocks of a successful, data-driven strategy.; Duration: Up to 49 minutes; This learning path has: 4 Courses, 2 Exams

Difficulty: Intermediate; Description: A guide to working with Amazon, examining details such as creating product listings, negotiating terms, and measuring your success.; Duration: Up to 44 minutes; This learning path has: 4 Courses, 2 Exams

Difficulty: Beginner; Description: This course explores what the internet and the web are, explains how they work and looks at the different ways consumers and businesses use them both.; Duration: Up to 50 minutes; This learning path has: 4 Courses, 2 Exams

Difficulty: Intermediate; Description: This course explores the strategic thinking, data and technology required for effective segmentation, and how to test and optimize performance.; Duration: Up to 48 minutes; This learning path has: 4 Courses, 2 Exams

Difficulty: Beginner; Description: An introduction to how Amazon operates, and the many opportunities, benefits and challenges involved in working with the business.; Duration: Up to 50 minutes; This learning path has: 4 Courses, 2 Exams

Difficulty: Beginner; Description: An introduction to marketing automation and the ways it is being used effectively by businesses to better understand and serve their customers.; Duration: Up to 16 minutes; This learning path has: 1 Course

Difficulty: Beginner; Description: A step-by-step guide through five core pillars of eCommerce merchandising; looking at where and how they can be used to drive performance.; Duration: Up to 11 minutes; This learning path has: 1 Course

Difficulty: Beginner; Description: An introduction to net revenue management: what it is, how it works, and the components of a strategy that delivers against business objectives.; Duration: Up to 43 minutes; This learning path has: 4 Courses, 2 Exams

Difficulty: Intermediate; Description: This course explores how brands should approach planning, executing and optimizing their retail promotion activities, with a focus on eCommerce.; Duration: Up to 45 minutes; This learning path has: 3 Courses, 2 Exams

Difficulty: Beginner; Description: Explore consumer trends in eCommerce—sustainability, mCommerce, live commerce, and the Metaverse. Learn how successful businesses adapt to these dynamics.; Duration: Up to 16 minutes; This learning path has: 1 Course

Difficulty: Intermediate; Description: Explore the use of consumer data for targeted segments, with a focus on AI's role in crafting intelligent and nuanced profiles.; Duration: Up to 45 minutes; This learning path has: 3 Courses, 2 Exams

Difficulty: Beginner; Description: Explore the vital role of targeting and personalization in meeting consumer expectations amidst digital competition in the world of today.; Duration: Up to 46 minutes; This learning path has: 3 Courses, 2 Exams