Digital Merchandising

Difficulty: Intermediate; Description: This course explores how brands should approach planning, executing and optimizing their retail promotion activities, with a focus on eCommerce.; Duration: Up to 46 minutes; This learning path has: 4 Courses, 2 Exams

Difficulty: Intermediate; Description: This course explores challenges for consumer goods companies, and the key components of a detailed and comprehensive approach to eCommerce pricing.; Duration: Up to 47 minutes; This learning path has: 4 Courses, 2 Exams

Difficulty: Beginner; Description: This course examines the similarities between B2B eCommerce and B2C eCommerce, the crucial points of difference, and how to deliver an optimized customer experi; Duration: Up to 50 minutes; This learning path has: 4 Courses, 2 Exams

Difficulty: Intermediate; Description: An in-depth look at creating a relevant and effective omnichannel strategy, responsive to both shifts in consumer behavior and technological advancements.; Duration: Up to 49 minutes; This learning path has: 4 Courses, 2 Exams

Difficulty: Beginner; Description: An overview of the D2C eCommerce landscape and why its rapid growth presents both significant opportunities and challenges for brands.; Duration: Up to 48 minutes; This learning path has: 5 Courses, 2 Exams

Difficulty: Intermediate; Description: This course explores the main strategic areas that businesses need to consider in order to set up for long-term success in D2C eCommerce.; Duration: Up to 47 minutes; This learning path has: 4 Courses, 2 Exams

Difficulty: Beginner; Description: This course explores the pivotal role a customer centric approach plays in enhancing customer experience and gaining a competitive business advantage.; Duration: Up to 46 minutes; This learning path has: 4 Courses, 2 Exams

Difficulty: Intermediate; Description: A guide to the steps a business must take to develop a clearly-defined customer centricity strategy which helps a business achieve its goals and meets customers; Duration: Up to 55 minutes; This learning path has: 5 Courses, 2 Exams

Difficulty: Intermediate; Description: This course looks to provide learners with best practices for better serving current B2B customers through eCommerce. With a focus on inspiring examples, it cov; Duration: Up to 47 minutes; This learning path has: 4 Courses, 2 Exams

Difficulty: Beginner; Description: An introduction to sales automation and the ways it is being used to improve efficiency and effectiveness within the sales function.; Duration: Up to 14 minutes; This learning path has: 1 Course

Difficulty: Intermediate; Description: In this course, we examine effective strategies for navigating the complexities of the digital marketplace and fostering sustainable growth.; Duration: Up to 57 minutes; This learning path has: 5 Courses, 2 Exams

Difficulty: Beginner; Description: An overview of the eCommerce landscape in China, from key trends and players, to the steps you should take to make the most of available opportunities.; Duration: Up to 50 minutes; This learning path has: 5 Courses, 2 Exams

Difficulty: Intermediate; Description: This course explores omnichannel supply chain, including the challenges and best practice approaches for consumer brand businesses accelerating in eCommerce.; Duration: Up to 51 minutes; This learning path has: 5 Courses, 2 Exams