Digital Advertising

Difficulty: Intermediate; Description: A practical guide to forming better digital retail media partnerships, and how to go about planning and optimizing your own campaigns.; Duration: Up to 42 minutes; This learning path has: 3 Courses, 2 Exams

Difficulty: Beginner; Description: A guide to email service providers, finding and keeping email subscribers, and making sure you don't fall foul of spam filters and regulations.; Duration: Up to 49 minutes; This learning path has: 3 Courses, 2 Exams

Difficulty: Beginner; Description: An overview of how effective segmentation helps brands to build a deeper understanding of consumers, and target them with relevant messaging.; Duration: Up to 46 minutes; This learning path has: 4 Courses, 2 Exams

Difficulty: Beginner; Description: In this course, we define what martech is and why businesses use it. We explore the martech stack and how to begin to evaluate and manage your use of marketing; Duration: Up to 48 minutes; This learning path has: 4 Courses, 2 Exams

Difficulty: Beginner; Description: This course explores the opportunities within digital retail media, and the benefits and challenges this channel presents to brands.; Duration: Up to 43 minutes; This learning path has: 4 Courses, 2 Exams

Difficulty: Beginner; Description: This course explores the context of the digital media landscape, who the main players are, and how it functions.; Duration: Up to 49 minutes; This learning path has: 3 Courses, 2 Exams

Difficulty: Intermediate; Description: This course explores how to plan your email marketing activity, create engaging copy, and measure and optimize your campaigns.; Duration: Up to 53 minutes; This learning path has: 4 Courses, 2 Exams

Difficulty: Intermediate; Description: This course examines the considerations that go into selecting the right retailers to form digital retail media partnerships with.; Duration: Up to 38 minutes; This learning path has: 3 Courses, 2 Exams

Difficulty: Beginner; Description: Exploring the components that comprise a strategy, this course provides the foundational knowledge for planning and executing effective digital marketing.; Duration: Up to 53 minutes; This learning path has: 4 Courses, 2 Exams

Difficulty: Beginner; Description: This course provides an introduction to how the digital advertising industry operates, examining the common tools and services used to buy, manage and measure d; Duration: Up to 56 minutes; This learning path has: 4 Courses, 2 Exams

Difficulty: Intermediate; Description: An in-depth look at the vital importance of an outcome focussed brief and how to leverage it to achieve your goals across a range of marketing projects.; Duration: Up to 13 minutes; This learning path has: 1 Course

Difficulty: Intermediate; Duration: 7 minutes and 29 seconds; This course has: 2 Lectures

Difficulty: Intermediate; Description: In this course we examine techniques and best practice for driving success with measurement.; Duration: Up to 53 minutes; This learning path has: 4 Courses, 2 Exams

Difficulty: Beginner; Description: An introduction to automated advertising campaigns; looking at the technology involved and the way programmatic ads are bought, sold and targeted.; Duration: Up to 10 minutes; This learning path has: 1 Course

Difficulty: Intermediate; Duration: 8 minutes and 48 seconds; This course has: 4 Lectures

Difficulty: Intermediate; Duration: 13 minutes and 44 seconds; This course has: 5 Lectures

Difficulty: Intermediate; Duration: 2 minutes and 56 seconds; This course has: 2 Lectures

Difficulty: Intermediate; Description: Centering on developing actionable insights, this course examines the process of leveraging consumer and data to drive the success of sales and marketing plans.; Duration: Up to 1 hour and 6 minutes; This learning path has: 4 Courses, 2 Exams

Difficulty: Intermediate; Description: An exploration of different frameworks, techniques and tactics that will help to ensure your strategy is delivering against your objectives.; Duration: Up to 57 minutes; This learning path has: 4 Courses, 2 Exams

Difficulty: Intermediate; Description: Pay per Click (PPC) plays a crucial role in marketing strategy. We explore the tactics and strategies you need to employ in order to win in this powerful search; Duration: Up to 48 minutes; This learning path has: 4 Courses, 2 Exams

Difficulty: Intermediate; Description: This course delves into the core principles and tactics for not only capturing shoppers’ attention but influencing their purchase decisions and converting them; Duration: Up to 58 minutes; This learning path has: 4 Courses, 2 Exams

Difficulty: Intermediate; Description: This course explores how to plan your email marketing activity, create engaging copy, and measure and optimize your campaigns.; Duration: Up to 49 minutes; This learning path has: 3 Courses, 2 Exams

Difficulty: Intermediate; Description: This course explores the components of a successful launch strategy, from developing your value proposition to reaching and engaging audiences.; Duration: Up to 50 minutes; This learning path has: 4 Courses, 2 Exams

Difficulty: Intermediate; Duration: 3 minutes and 7 seconds; This course has: 2 Lectures