Content & Channel Optimisation

Difficulty: Intermediate; Description: A guide to the steps a business must take to develop a clearly-defined customer centricity strategy which helps a business achieve its goals and meets customers; Duration: Up to 55 minutes; This learning path has: 5 Courses, 2 Exams

Difficulty: Beginner; Description: An introduction to category management, and why suppliers and retailers must evolve their approaches in order to win on the digital shelf.; Duration: Up to 51 minutes; This learning path has: 5 Courses, 2 Exams

Difficulty: Intermediate; Description: This course unpacks what sustainable marketing is and examines the building blocks required to successfully execute sustainable marketing activities.; Duration: Up to 47 minutes; This learning path has: 4 Courses, 2 Exams

Difficulty: Intermediate; Description: A focus on execution, looking at optimizing customer centricity initiatives. In this course we outline the practices, behaviors and skills required for success; Duration: Up to 50 minutes; This learning path has: 5 Courses, 2 Exams

Type: new learning path; Difficulty: Beginner; Description: This course explores the pivotal role a customer centric approach plays in enhancing customer experience and gaining a competitive business advantage.; Duration: Up to 46 minutes; This learning path has: 4 Courses, 2 Exams