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SEO Strategy

A guide to the components of an SEO strategy: setting measurable goals, optimizing content, and how to measure the overall impact of your efforts.
Difficulty: Beginner
Duration: Up to 53 minutes
Students: 2,075
Rating: 5/5
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Content overview
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Content overview

7 steps
There are 2 Exams in this learning path
There are 5 Courses in this learning path
Duration: Up to 10m.
EXAM
Duration: Up to 10 minutes
SEO Strategy Pre-Assessment
SEO Strategy Pre-Assessment
You must complete the pretest before you start this content.
Difficulty: Beginner. Duration: 2m 8s.
COURSE
Beginner
Duration: 2 minutes and 8 seconds
SEO Strategy Introduction
Welcome to this lesson on SEO Strategy.
Difficulty: Beginner. Duration: 11m 39s.
COURSE
Beginner
Duration: 11 minutes and 39 seconds
Creating a Strategy
An effective SEO strategy is a powerful marketing tool for any company competing in today’s digital world. But where do you begin? In this chapter, we look at the key factors to consider when preparing your SEO strategy, including goal setting, those all-important keywords, and the customer journey.
Difficulty: Beginner. Duration: 10m 52s.
COURSE
Beginner
Duration: 10 minutes and 52 seconds
Implementing SEO
Now that you’ve established your business goals, understood your audience and defined your keywords, you’ll need to implement your strategy. This happens in two key areas - on-page and off-page. This chapter looks at the steps you need to take to optimize your webpages for SEO, as well as the importance of creating useful, authoritative content on the wider web that will raise your online reputation and attract more traffic back to your website.
Difficulty: Beginner. Duration: 7m 15s.
COURSE
Beginner
Duration: 7 minutes and 15 seconds
Optimization & Measuring Success
There are many different ways to use a search engine and in this chapter, we explore how you can optimize your content for each one. We finish the lesson by looking at the last crucial step in any SEO strategy - measuring your results - and some typical KPIs you can use to track and measure the impact of your efforts.
Difficulty: Beginner. Duration: 1m.
COURSE
Beginner
Duration: 1 minute
SEO Strategy Glossary
SEO Strategy Glossary
Duration: Up to 10m.
EXAM
Duration: Up to 10 minutes
SEO Strategy Post-Assessment
SEO Strategy Post-Assessment