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Performance Marketing Strategy

This course explores how to develop a strategy, set goals, allocate budget across marketing channels, and how to measure their effectiveness.
Difficulty: Intermediate
Duration: Up to 45 minutes
Students: 1,835
Rating: 5/5
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Content overview
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Content overview

7 steps
There are 2 Exams in this learning path
There are 5 Courses in this learning path
Duration: Up to 10m.
EXAM
Duration: Up to 10 minutes
Performance Marketing Strategy Pre-Assessment
Performance Marketing Strategy Pre-Assessment
You must complete the pretest before you start this content.
Difficulty: Intermediate. Duration: 1m 54s.
COURSE
Intermediate
Duration: 1 minute and 54 seconds
Performance Marketing Strategy Introduction
Welcome to this course on Performance Marketing Strategy.
Difficulty: Intermediate. Duration: 6m 36s.
COURSE
Intermediate
Duration: 6 minutes and 36 seconds
Goals, Budget & Channels
In an ideal world, ad spend would be limitless, but in the real world, things obviously don't work like that. Instead, you can only allocate what your business can afford in the most effective way possible. In this chapter, explore how to set constructive, well-considered goals, and how to select appropriate channels that will help you to achieve them.
Difficulty: Intermediate. Duration: 7m 26s.
COURSE
Intermediate
Duration: 7 minutes and 26 seconds
Campaign Considerations
The channels a business decides to use to engage its intended audience and achieve its goals can make or break the impact of their performance marketing campaign. This chapter takes a look at the key considerations that surround channel optimization, such as test activity, channel cannibalization, and ad creative.
Difficulty: Intermediate. Duration: 8m 4s.
COURSE
Intermediate
Duration: 8 minutes and 4 seconds
Measuring & Optimization
When it comes to your performance marketing strategy, planning is only half the job. The other half is adapting and optimizing. In this chapter, we’ll explore how you can measure the impact that your marketing is having on your business, gather insights, and make continuous improvements.
Difficulty: Beginner. Duration: 1m.
COURSE
Beginner
Duration: 1 minute
Performance Marketing Strategy Glossary
Performance Marketing Strategy Glossary
Duration: Up to 10m.
EXAM
Duration: Up to 10 minutes
Performance Marketing Strategy Post-Assessment
Performance Marketing Strategy Post-Assessment