learning path
Performance Marketing Best Practice
A guide to the tactics and practical considerations involved in generating conversions, and how to approach changes in tracking and targeting.
Difficulty: Intermediate
Duration: Up to 51 minutes
Students: 342
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6 steps
There are 2 Exams in this learning path
There are 4 Courses in this learning path
You must complete the pretest before you start this content.
COURSE
Intermediate
Duration: 1 minute and 48 seconds
Performance Marketing Best Practice Introduction
Welcome to this course on Performance Marketing Best Practice.
COURSE
Intermediate
Duration: 7 minutes and 9 seconds
Preparing for Campaigns
Performance marketing involves understanding and planning for lots of complex marketing channels, consumer behaviors, and data, and there are many moving parts that make up today’s marketing campaigns. That’s why preparation is key if you want to achieve your goals and maximize your return on investment. So, how can you best prepare? What groundwork should be done before your campaigns begin?
COURSE
Intermediate
Duration: 12 minutes and 11 seconds
Reaching Audiences
Let’s say you’ve done all your prep, you have the relationships, understanding, and tools required to run a successful performance marketing campaign. The next thing to do is to get to work and utilize marketing channels in an effective way to engage audiences and achieve your campaign goals…
COURSE
Beginner
Duration: 9 minutes and 26 seconds
Empowering Performance Marketing with AI
We look at the key areas AI can help optimize your performance marketing, from chatbots to personalization. We also look at some of the challenges that come with implementing AI, like ensuring you use good quality data and adhere to privacy rules and legislation.
EXAM
Duration: Up to 10 minutes
Performance Marketing Best Practice Post-Assessment
Performance Marketing Best Practice Post-Assessment