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Intro to Search Marketing

Learn about how search engines work, and how the two branches of search marketing - SEM and SEO - can be utilized to drive business performance.
Difficulty: Beginner
Duration: Up to 49 minutes
Students: 4,857
Rating: 4.7/5
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Content overview
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Content overview

6 steps
There are 2 Exams in this learning path
There are 4 Courses in this learning path
Duration: Up to 10m.
EXAM
Duration: Up to 10 minutes
Intro to Search Marketing Pre-Assessment
Intro to Search Marketing Pre-Assessment
Difficulty: Beginner. Duration: 2m 21s.
COURSE
Beginner
Duration: 2 minutes and 21 seconds
Intro to Search Marketing Introduction
Welcome to this course on Intro to Search Marketing
Difficulty: Beginner. Duration: 10m 26s.
COURSE
Beginner
Duration: 10 minutes and 26 seconds
Search Engines
Search engines deal with an immense amount of traffic. In fact, over 90% of web visits begin with a search engine. Google alone handles tens of thousands of searches every second, and 8.5 billion per day, so they’re crucial to the success of any business with an online presence. But how exactly do they work and why do we use them?
Difficulty: Beginner. Duration: 15m 36s.
COURSE
Beginner
Duration: 15 minutes and 36 seconds
SEO & SEM
Now that you’re up to speed with search engines, we take a look at how you can improve your business’s visibility on them. This can be achieved in two different ways: through Search Engine Optimization, or SEO, and Search Engine Marketing, or SEM. We discover how each one works, before comparing the advantages and disadvantages of using each one when planning your business strategy.
Difficulty: Beginner. Duration: 1m.
COURSE
Beginner
Duration: 1 minute
Intro to Search Marketing Glossary
Intro to Search Marketing Glossary
Duration: Up to 10m.
EXAM
Duration: Up to 10 minutes
Intro to Search Marketing Post-Assessment
Intro to Search Marketing Post-Assessment