learning path

eCommerce Essentials

An overview of the key aspects of eCommerce: business models, understanding the customer journey and the importance of a data-driven strategy.

Difficulty: Beginner

Duration: Up to 43 minutes

Students: 693

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5 steps

There are 2 Exams in this learning path

There are 3 Courses in this learning path

EXAM

Duration: Up to 10 minutes

eCommerce Essentials Pre-Assessment

You must complete the pretest before you start this content.

COURSE

Beginner

Duration: 2 minutes and 16 seconds

eCommerce Essentials Introduction

Welcome to this course on eCommerce Essentials.

COURSE

Beginner

Duration: 7 minutes and 30 seconds

Benefits & Challenges of eCommerce

The growth of online shopping has brought with it a huge number of opportunities for businesses all over the world, but not every business will approach eCommerce in the same way. In this chapter, we’ll explore the three most common business models used in eCommerce, as well as the various benefits and challenges that businesses can expect when selling products online.

COURSE

Beginner

Duration: 13 minutes and 6 seconds

eCommerce & the Customer Experience

With technology constantly advancing, eCommerce businesses now have a number of choices about how and where they sell their products. But, it’s also important to acknowledge the increasingly high expectations that consumers have when shopping online. In this chapter, we’ll explore the different types of eCommerce available to businesses, and dive into the importance of the customer journey and providing a seamless, omnichannel experience.

EXAM

Duration: Up to 10 minutes

eCommerce Essentials Post-Assessment