learning path

Content Strategy for Pharma & Healthcare

This course breaks down the process of planning content that meets customers’ needs, and optimizing it using a test and learn approach.

Difficulty: Intermediate

Duration: Up to 56 minutes

Students: 1,314

Rating: 5/5

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Content overview

About

Content overview

6 steps

There are 2 Exams in this learning path

There are 4 Courses in this learning path

Duration: Up to 10m.

EXAM

Duration: Up to 10 minutes

Content Strategy for Pharma & Healthcare Pre-Assessment

You must complete the pretest before you start this content.

Difficulty: Intermediate. Duration: 1m 50s.

COURSE

Intermediate

Duration: 1 minute and 50 seconds

Content Strategy for Pharma and Healthcare Introduction

Welcome to this course on Content Strategy for Pharma and Healthcare

Difficulty: Intermediate. Duration: 13m 31s.

COURSE

Intermediate

Duration: 13 minutes and 31 seconds

Mapping Content to the Customer Journey

With so much competition in the pharma and healthcare industries, companies need to create engaging and informative content that addresses the needs of their customers. We’ll explore the importance of making sure your content is tailored for every stage of the customer journey. We’ll also take a look at how creating segments and personas can help you create content that appeals to the individual needs and preferences of your customers. Finally, we’ll explore how you can use the art of storytelling to bring your content to life.

Difficulty: Intermediate. Duration: 19m 11s.

COURSE

Intermediate

Duration: 19 minutes and 11 seconds

Content Measurement & Optimization

Simply creating and publishing content isn’t enough to help you succeed in the pharma industry - you’ll need to make sure you’re measuring its performance and optimizing it as you go. We’ll discuss the importance of gathering feedback quickly, so that any improvements you make to your content will still have the chance to be effective. We’ll also take a look at how you can use A/B testing to optimize your content, and give you a simple measurement plan that you can use to measure its performance over time.

Difficulty: Beginner. Duration: 1m.

COURSE

Beginner

Duration: 1 minute

Content Strategy for Pharma & Healthcare Glossary

Duration: Up to 10m.

EXAM

Duration: Up to 10 minutes

Content Strategy for Pharma & Healthcare Post-Assessment