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Content Strategy for Pharma & Healthcare

This course breaks down the process of planning content that meets customers’ needs, and optimizing it using a test and learn approach.
Difficulty: Intermediate
Duration: Up to 55 minutes
Students: 1,366
Rating: 5/5
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Content overview
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Content overview

6 steps
There are 2 Exams in this learning path
There are 4 Courses in this learning path
Duration: Up to 10m.
EXAM
Duration: Up to 10 minutes
Content Strategy for Pharma & Healthcare Pre-Assessment
Content Strategy for Pharma & Healthcare Pre-Assessment
Difficulty: Intermediate. Duration: 1m 43s.
COURSE
Intermediate
Duration: 1 minute and 43 seconds
Content Strategy for Pharma and Healthcare Introduction
Welcome to this course on Content Strategy for Pharma and Healthcare
Difficulty: Intermediate. Duration: 13m 31s.
COURSE
Intermediate
Duration: 13 minutes and 31 seconds
Mapping Content to the Customer Journey
With so much competition in the pharma and healthcare industries, companies need to create engaging and informative content that addresses the needs of their customers. We’ll explore the importance of making sure your content is tailored for every stage of the customer journey. We’ll also take a look at how creating segments and personas can help you create content that appeals to the individual needs and preferences of your customers. Finally, we’ll explore how you can use the art of storytelling to bring your content to life.
Difficulty: Intermediate. Duration: 19m 3s.
COURSE
Intermediate
Duration: 19 minutes and 3 seconds
Content Measurement & Optimization
Simply creating and publishing content isn’t enough to help you succeed in the pharma industry - you’ll need to make sure you’re measuring its performance and optimizing it as you go. We’ll discuss the importance of gathering feedback quickly, so that any improvements you make to your content will still have the chance to be effective. We’ll also take a look at how you can use A/B testing to optimize your content, and give you a simple measurement plan that you can use to measure its performance over time.
Difficulty: Beginner. Duration: 1m.
COURSE
Beginner
Duration: 1 minute
Content Strategy for Pharma & Healthcare Glossary
Content Strategy for Pharma & Healthcare Glossary
Duration: Up to 10m.
EXAM
Duration: Up to 10 minutes
Content Strategy for Pharma & Healthcare Post-Assessment
Content Strategy for Pharma & Healthcare Post-Assessment