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Segmentation Essentials

An overview of how effective segmentation helps brands to build a deeper understanding of consumers, and target them with relevant messaging.
Difficulty: Beginner
Duration: Up to 47 minutes
Students: 3,087
Rating: 5/5
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Content overview
About

Content overview

7 steps
There are 2 Exams in this learning path
There are 5 Courses in this learning path
Duration: Up to 10m.
EXAM
Duration: Up to 10 minutes
Segmentation Essentials Pre-Assessment
Segmentation Essentials Pre-Assessment
You must complete the pretest before you start this content.
Difficulty: Beginner. Duration: 1m 58s.
COURSE
Beginner
Duration: 1 minute and 58 seconds
Segmentation Essentials Introduction
Welcome to this course on Segmentation Essentials.
Difficulty: Beginner. Duration: 12m 51s.
COURSE
Beginner
Duration: 12 minutes and 51 seconds
What is Segmentation?
Shoppers today expect a personalized experience, with their individual needs and preferences reflected in their interactions with your brand. Splitting your consumers into groups will help you learn more about their needs and keep your messaging relevant. We look at the four most effective ways to group your consumers and how segmentation can be applied throughout the customer journey.
Difficulty: Beginner. Duration: 7m 12s.
COURSE
Beginner
Duration: 7 minutes and 12 seconds
Data & Technology
Effective segmentation relies on a lot of data, but where does this information come from and how should you store it? We look at the main sources of consumer data, how it can be used to create segments and how it should be stored to ensure it remains up-to-date and relevant to your business goals.
Difficulty: Beginner. Duration: 4m 17s.
COURSE
Beginner
Duration: 4 minutes and 17 seconds
How Can Segments Be Applied?
You understand the main segmentation categories, the types of consumer data used to create them and how that data should be stored, but is that enough? In this section, we consider some more ways that segments can be applied, and explore how to create smarter segments by combining different categories, so that you can ensure you’re getting the right messages, to the right people, at the right time.
Difficulty: Beginner. Duration: 1m.
COURSE
Beginner
Duration: 1 minute
Segmentation Essentials Glossary
Segmentation Essentials Glossary
Duration: Up to 10m.
EXAM
Duration: Up to 10 minutes
Segmentation Essentials Post-Assessment
Segmentation Essentials Post-Assessment