learning path
Martech Essentials
In this course, we define what martech is and why businesses use it. We explore the martech stack and how to begin to evaluate and manage your use of marketing
Difficulty: Beginner
Duration: Up to 48 minutes
Students: 1,279
Rating: 3.6/5
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6 steps
There are 2 Exams in this learning path
There are 4 Courses in this learning path
You must complete the pretest before you start this content.
COURSE
Beginner
Duration: 2 minutes and 3 seconds
Martech Essentials Introduction
Welcome to this lesson on Martech Essentials.
COURSE
Beginner
Duration: 8 minutes and 40 seconds
Types of Martech Platform
There are lots of tools that will come together to make up your martech stack, but it can help to break them down into categories to identify the kind of tools you might wish to invest in - from platforms that deal in consumer data, to software that helps with content & campaign delivery, workflow & automation platforms and systems that enable sophisticated analytics & reporting capabilities.
COURSE
Beginner
Duration: 10 minutes and 17 seconds
Developing a Martech Stack
There are three different ways you can approach implementing martech across your business. ‘All-in-one’, ‘best of breed’ and ‘composable’ approaches all have their merits and we’ll discuss them in this part of the lesson, along with the different goals you might want to achieve with martech and the four things you’ll need to bear in mind when integrating your martech stack.
COURSE
Beginner
Duration: 7 minutes and 25 seconds
Measuring Your Success
We explore some of the ways you might measure the success of your martech to help you continuously improve, from measuring your ROI, to monitoring rates of adoption, levels of integration and rates of innovation across your business.
EXAM
Duration: Up to 10 minutes
Martech Essentials Post-Assessment
Martech Essentials Post-Assessment