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Marketing Automation

An introduction to marketing automation and the ways it is being used effectively by businesses to better understand and serve their customers.

Difficulty: Beginner

Duration: Up to 16 minutes

Students: 439

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There is 1 Course in this learning path

Duration: 16 minutes and 16 seconds

Marketing Automation

We explore the three key areas of a business where marketing automation can be leveraged to maximize efficiency. Then, we look at the customer journey and how marketing automation technology can help personalize consumer experiences across the different touchpoints, as well as the role that data and insight play in targeting audiences more effectively. Finally, we look at some of the advantages and considerations you should bear in mind when using automation to enjoy success in this area.