learning path
Marketing Automation
An introduction to marketing automation and the ways it is being used effectively by businesses to better understand and serve their customers.
Difficulty: Beginner
Duration: Up to 16 minutes
Students: 1,033
Rating: 5/5
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COURSE
Beginner
Duration: 16 minutes and 16 seconds
Marketing AutomationShow details
We explore the three key areas of a business where marketing automation can be leveraged to maximize efficiency. Then, we look at the customer journey and how marketing automation technology can help personalize consumer experiences across the different touchpoints, as well as the role that data and insight play in targeting audiences more effectively. Finally, we look at some of the advantages and considerations you should bear in mind when using automation to enjoy success in this area.
7 Lectures