learning path
eCommerce Analytics Best Practice
An overview of eCommerce analytics: what it is and why it matters for brands, and how it can be implemented in order to drive business performance.
Difficulty: Intermediate
Duration: Up to 54 minutes
Students: 296
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6 steps
There are 2 Exams in this learning path
There are 4 Courses in this learning path
You must complete the pretest before you start this content.
COURSE
Intermediate
Duration: 2 minutes and 33 seconds
eCommerce Analytics Best Practice Introduction
Welcome to this course on eCommerce Analytics Best Practice.
COURSE
Intermediate
Duration: 6 minutes and 14 seconds
What is eCommerce Analytics?
We explain what eCommerce analytics is and why it’s so important for brands in the highly competitive online space. We also outline some of the different uses for eCommerce analytics and how each one can be utilized to improve and optimize business performance.
COURSE
Intermediate
Duration: 15 minutes and 20 seconds
eCommerce Metrics & KPIs
Metrics and KPIs are integral to monitoring business performance and the actions that need to be taken in order to improve. We cover what they are, how they relate to a business’s objectives and goals, and different KPIs you might want to track for your brand.
COURSE
Intermediate
Duration: 9 minutes and 34 seconds
People, Processes & Capabilities
To get the most out of eCommerce analytics, and to ensure that it runs smoothly, it’s vital that you have the right capabilities in place. We list the different elements you’ll need within your business to be successful - from people to processes, technology and data - and how these fit into the bigger picture to deliver the best possible outcomes.
EXAM
Duration: Up to 10 minutes
eCommerce Analytics Best Practice Post-Assessment
eCommerce Analytics Best Practice Post-Assessment