learning path

Digital Shelf Strategy

This course explores how to win on the digital shelf, and the building blocks of a successful, data-driven strategy.

Difficulty: Intermediate

Duration: Up to 49 minutes

Students: 1,271

Enhance your skill setDevelop essential skills for thriving in real-world scenarios.

Stay focused, stay committedBoost your learning journey by enrolling: stay focused, consistent and achieve your goals with ease.

Earn a certificate of completionShow your skills and build your credibility when you include them in your resume and LinkedIn profile.

6 steps

There are 2 Exams in this learning path

There are 4 Courses in this learning path

EXAM

Duration: Up to 10 minutes

Digital Shelf Strategy Pre-Assessment

You must complete the pretest before you start this content.

COURSE

Intermediate

Duration: 3 minutes and 6 seconds

Digital Shelf Strategy Introduction

Welcome to this course of Digital Shelf Strategy.

COURSE

Intermediate

Duration: 10 minutes and 33 seconds

Objectives, Goals & KPIs

We take a look at some of the short- and long-term objectives and KPIs that suppliers might look to achieve on the Digital Shelf. Then we explore the KPIs that suppliers may use to monitor success in six key areas: assortment, availability, taxonomy discoverability, search discoverability, eCommerce content and ratings & reviews.

COURSE

Intermediate

Duration: 7 minutes and 41 seconds

Measuring Success

We explore the different types of data suppliers will need to get their hands on in order to track their performance online, like sales data, website data and Digital Shelf Analytics.

COURSE

Intermediate

Duration: 7 minutes and 11 seconds

Acceleration Levers

We explore two areas suppliers may look to invest in when seeking to accelerate their Digital Shelf performance: joint business planning and digital retail media. We look at why joint business plans should incorporate both in-store and online tactics and explore how suppliers can use digital retail media to improve product discoverability.

EXAM

Duration: Up to 10 minutes

Digital Shelf Strategy Post-Assessment