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Digital Shelf Strategy

This course explores how to win on the digital shelf, and the building blocks of a successful, data-driven strategy.
Difficulty: Intermediate
Duration: Up to 50 minutes
Students: 1,549
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Content overview
About

Content overview

7 steps
There are 2 Exams in this learning path
There are 5 Courses in this learning path
Duration: Up to 10m.
EXAM
Duration: Up to 10 minutes
Digital Shelf Strategy Pre-Assessment
Digital Shelf Strategy Pre-Assessment
You must complete the pretest before you start this content.
Difficulty: Intermediate. Duration: 3m 6s.
COURSE
Intermediate
Duration: 3 minutes and 6 seconds
Digital Shelf Strategy Introduction
Welcome to this course of Digital Shelf Strategy.
Difficulty: Intermediate. Duration: 10m 33s.
COURSE
Intermediate
Duration: 10 minutes and 33 seconds
Objectives, Goals & KPIs
We take a look at some of the short- and long-term objectives and KPIs that suppliers might look to achieve on the Digital Shelf. Then we explore the KPIs that suppliers may use to monitor success in six key areas: assortment, availability, taxonomy discoverability, search discoverability, eCommerce content and ratings & reviews.
Difficulty: Intermediate. Duration: 7m 41s.
COURSE
Intermediate
Duration: 7 minutes and 41 seconds
Measuring Success
We explore the different types of data suppliers will need to get their hands on in order to track their performance online, like sales data, website data and Digital Shelf Analytics.
Difficulty: Intermediate. Duration: 7m 11s.
COURSE
Intermediate
Duration: 7 minutes and 11 seconds
Acceleration Levers
We explore two areas suppliers may look to invest in when seeking to accelerate their Digital Shelf performance: joint business planning and digital retail media. We look at why joint business plans should incorporate both in-store and online tactics and explore how suppliers can use digital retail media to improve product discoverability.
Difficulty: Beginner. Duration: 1m.
COURSE
Beginner
Duration: 1 minute
Digital Shelf Strategy Glossary
Digital Shelf Strategy Glossary
Duration: Up to 10m.
EXAM
Duration: Up to 10 minutes
Digital Shelf Strategy Post-Assessment
Digital Shelf Strategy Post-Assessment