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Digital Shelf Essentials

We explore the diverse and evolving landscape of the Digital Shelf, explore the main challenges of working in this competitive space and look at how to set your
Difficulty: Beginner
Duration: Up to 49 minutes
Students: 7,801
Rating: 5/5
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Content overview
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Content overview

7 steps
There are 2 Exams in this learning path
There are 5 Courses in this learning path
Duration: Up to 10m.
EXAM
Duration: Up to 10 minutes
Digital Shelf Essentials Pre-Assessment
Digital Shelf Essentials Pre-Assessment
Difficulty: Beginner. Duration: 3m 27s.
COURSE
Beginner
Duration: 3 minutes and 27 seconds
Digital Shelf Essentials Introduction
Welcome to this course on Digital Shelf Essentials.
Difficulty: Beginner. Duration: 7m 3s.
COURSE
Beginner
Duration: 7 minutes and 3 seconds
Understanding the Digital Shelf
We look at why eCommerce grocery sales have grown in recent years and explore the key players in this space. We then focus on consumer behavior online and explore the main shopping missions on the Digital Shelf.
Difficulty: Beginner. Duration: 8m 11s.
COURSE
Beginner
Duration: 8 minutes and 11 seconds
Reach & Discoverability
We explore how the Digital Shelf can hugely increase a brand’s reach and take a look at how the lines between online and in-store are becoming blurred as consumer journeys become increasingly omnichannel. We then explore how suppliers can work to ensure their products are discoverable on the Digital Shelf and how they can leverage product content to drive visibility online.
Difficulty: Beginner. Duration: 9m 39s.
COURSE
Beginner
Duration: 9 minutes and 39 seconds
Assortment & Availability
We discuss how suppliers can optimize assortment and product availability on the Digital Shelf to meet consumer needs and explore why suppliers must minimize out of stocks to help improve search discoverability. We then take a look at how suppliers should work to prioritize their efforts by identifying the SKUs and retailers most worth investing in.
Difficulty: Beginner. Duration: 1m.
COURSE
Beginner
Duration: 1 minute
Digital Shelf Essentials Glossary
Digital Shelf Essentials Glossary
Duration: Up to 10m.
EXAM
Duration: Up to 10 minutes
Digital Shelf Essentials Post-Assessment
Digital Shelf Essentials Post-Assessment