learning path
Digital Shelf Best Practice
In this course, we explore how best to execute a Digital Shelf strategy, taking an in-depth look at the following key areas: assortment, availability, eCommerce
Difficulty: Intermediate
Duration: Up to 50 minutes
Students: 2,564
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6 steps
There are 2 Exams in this learning path
There are 4 Courses in this learning path
You must complete the pretest before you start this content.
COURSE
Intermediate
Duration: 2 minutes and 11 seconds
Digital Shelf Best Practice Introduction
Welcome to this course on Digital Shelf Best Practice.
COURSE
Intermediate
Duration: 9 minutes and 59 seconds
Assortment & Availability
We explore best practice for ensuring your product assortment meets consumer needs and tactics for minimizing out of stocks. We also take a look at how changing a product’s barcode can have a negative impact on discoverability and what suppliers can do to mitigate this.
COURSE
Intermediate
Duration: 7 minutes and 1 second
eCommerce Content
We explore how to optimize your product images, titles and descriptions on the Digital Shelf to increase the likelihood of purchase. We look at how to prioritize what information to show in your main and secondary product images and how to optimize titles and descriptions to aid search discoverability.
COURSE
Intermediate
Duration: 10 minutes and 31 seconds
Taxonomy, Search and Ratings & Reviews
We take a look at two elements essential for product discoverability - taxonomy and search. We look at how the site taxonomy works and the different tactics suppliers can employ to ensure consumers can discover their brands products using the menus, categories filters and labels on the Digital Shelf. Next, we look at search, focusing on how retailers’ search algorithms work and exploring how suppliers can improve product search rankings on the results page. Finally, we cover ratings & reviews and explore the options suppliers have if they wish to target an increase in the quantity or quality of either product ratings or reviews.
EXAM
Duration: Up to 10 minutes
Digital Shelf Best Practice Post-Assessment
Digital Shelf Best Practice Post-Assessment