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Digital Retail Media Strategy

This course examines the considerations that go into selecting the right retailers to form digital retail media partnerships with.
Difficulty: Intermediate
Duration: Up to 39 minutes
Students: 1,455
Rating: 5/5
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Content overview
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Content overview

6 steps
There are 2 Exams in this learning path
There are 4 Courses in this learning path
Duration: Up to 10m.
EXAM
Duration: Up to 10 minutes
Digital Retail Media Strategy Pre-Assessment
Digital Retail Media Strategy Pre-Assessment
Difficulty: Intermediate. Duration: 2m 7s.
COURSE
Intermediate
Duration: 2 minutes and 7 seconds
Digital Retail Media Strategy Introduction
Welcome to this lesson on Digital Retail Media Strategy.
Difficulty: Intermediate. Duration: 5m 59s.
COURSE
Intermediate
Duration: 5 minutes and 59 seconds
Retail Media Service Models
Each retailer has its own individual way of doing things, providing brands with access to their media portfolio in a different way to the next. This lesson will identify the different digital retail media service models and explore their various pros and cons.
Difficulty: Intermediate. Duration: 9m 56s.
COURSE
Intermediate
Duration: 9 minutes and 56 seconds
Choosing Your Retail Partners
The most fundamental step you’ll take as you begin planning your journey with digital retail media is auditing and selecting the retailers you’ll be partnering with. So, in this lesson, we’ll explore all the things you’ll need to consider if you want to do it well!
Difficulty: Beginner. Duration: 1m.
COURSE
Beginner
Duration: 1 minute
Digital Retail Media Strategy Glossary
Digital Retail Media Strategy Glossary
Duration: Up to 10m.
EXAM
Duration: Up to 10 minutes
Digital Retail Media Strategy Post-Assessment
Digital Retail Media Strategy Post-Assessment