learning path

Digital Retail Media Fundamentals

This course introduces digital retail media, its key components, and how to collaborate effectively within the retail media ecosystem.

Difficulty: Beginner

Duration: Up to 50 minutes

Students: 5,901

Rating: 5/5

Start

Unlock your potentialBuild the skills and confidence you need to make a real impact.

Learn your wayThis content is flexible and engaging so you can take charge of your learning journey.

Showcase your expertiseApply what you've learned to track your progress and strengthen your understanding.

Content overview

About

Content overview

7 steps

There are 2 Exams in this learning path

There are 5 Courses in this learning path

Duration: Up to 10m.

EXAM

Duration: Up to 10 minutes

Digital Retail Media Fundamentals Pre-Assessment

You must complete the pretest before you start this content.

Difficulty: Beginner. Duration: 2m.

COURSE

Beginner

Duration: 2 minutes

Introduction

Welcome to this course on Digital Retail Media Fundamentals.

Difficulty: Beginner. Duration: 11m 35s.

COURSE

Beginner

Duration: 11 minutes and 35 seconds

Understanding digital retail media

In this lesson, we explore what digital retail media is, its key components, and the advantages it offers over traditional advertising methods.

Difficulty: Beginner. Duration: 5m 11s.

COURSE

Beginner

Duration: 5 minutes and 11 seconds

Leveraging first-party data

In this lesson, we explore the advantages of leveraging first-party data in digital retail media, and the types of first-party data you might use.

Difficulty: Beginner. Duration: 9m 5s.

COURSE

Beginner

Duration: 9 minutes and 5 seconds

Working with retailers and agencies

In this lesson, we explore the evolving role of retail media networks (RMNs) and agencies.

Difficulty: Beginner. Duration: 2m.

COURSE

Beginner

Duration: 2 minutes

Digital Retail Media Fundamentals Glossary

Duration: Up to 10m.

EXAM

Duration: Up to 10 minutes

Digital Retail Media Fundamentals Post-Assessment