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Digital Retail Media Fundamentals

This course introduces digital retail media, its key components, and how to collaborate effectively within the retail media ecosystem.
Difficulty: Beginner
Duration: Up to 50 minutes
Students: 5,825
Rating: 5/5
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Content overview
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Content overview

7 steps
There are 2 Exams in this learning path
There are 5 Courses in this learning path
Duration: Up to 10m.
EXAM
Duration: Up to 10 minutes
Digital Retail Media Fundamentals Pre-Assessment
Digital Retail Media Fundamentals Pre-Assessment
You must complete the pretest before you start this content.
Difficulty: Beginner. Duration: 2m.
COURSE
Beginner
Duration: 2 minutes
Introduction
Welcome to this course on Digital Retail Media Fundamentals.
Difficulty: Beginner. Duration: 11m 35s.
COURSE
Beginner
Duration: 11 minutes and 35 seconds
Understanding digital retail media
In this lesson, we explore what digital retail media is, its key components, and the advantages it offers over traditional advertising methods.
Difficulty: Beginner. Duration: 5m 11s.
COURSE
Beginner
Duration: 5 minutes and 11 seconds
Leveraging first-party data
In this lesson, we explore the advantages of leveraging first-party data in digital retail media, and the types of first-party data you might use.
Difficulty: Beginner. Duration: 9m 5s.
COURSE
Beginner
Duration: 9 minutes and 5 seconds
Working with retailers and agencies
In this lesson, we explore the evolving role of retail media networks (RMNs) and agencies.
Difficulty: Beginner. Duration: 2m.
COURSE
Beginner
Duration: 2 minutes
Digital Retail Media Fundamentals Glossary
Digital Retail Media Fundamentals Glossary
Duration: Up to 10m.
EXAM
Duration: Up to 10 minutes
Digital Retail Media Fundamentals Post-Assessment
Digital Retail Media Fundamentals Post-Assessment