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Digital Media Essentials

This course explores the context of the digital media landscape, who the main players are, and how it functions.
Difficulty: Beginner
Duration: Up to 50 minutes
Students: 2,078
Rating: 4.4/5
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Content overview
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Content overview

6 steps
There are 2 Exams in this learning path
There are 4 Courses in this learning path
Duration: Up to 10m.
EXAM
Duration: Up to 10 minutes
Digital Media Essentials Pre-Assessment
Digital Media Essentials Pre-Assessment
You must complete the pretest before you start this content.
Difficulty: Beginner. Duration: 2m 27s.
COURSE
Beginner
Duration: 2 minutes and 27 seconds
Digital Media Essentials Introduction
Welcome to this course on Digital Media Essentials.
Difficulty: Beginner. Duration: 11m 34s.
COURSE
Beginner
Duration: 11 minutes and 34 seconds
The Digital Media Ecosystem
When it comes to digital media, taking a digital-first approach is crucial. In this chapter, we explore the benefits of using digital advertising, along with some of the challenges brands experience when operating in the fragmented digital media landscape.
Difficulty: Beginner. Duration: 14m 45s.
COURSE
Beginner
Duration: 14 minutes and 45 seconds
The Essentials of Digital Planning
For any campaign to successfully reach the desired audience, it’s important to consider which channels would be most suitable for delivering it. In this chapter, we look at how to start planning a digital campaign, explore some of the channels you might use to reach your target audience and some considerations for working with agencies.
Difficulty: Beginner. Duration: 1m.
COURSE
Beginner
Duration: 1 minute
Digital Media Essentials Glossary
Digital Media Essentials Glossary
Duration: Up to 10m.
EXAM
Duration: Up to 10 minutes
Digital Media Essentials Post-Assessment
Digital Media Essentials Post-Assessment