learning path
Digital Media Essentials
This course explores the context of the digital media landscape, who the main players are, and how it functions.
Difficulty: Beginner
Duration: Up to 49 minutes
Students: 1,300
Enhance your skill setDevelop essential skills for thriving in real-world scenarios.
Stay focused, stay committedBoost your learning journey by enrolling: stay focused, consistent and achieve your goals with ease.
Earn a certificate of completionShow your skills and build your credibility when you include them in your resume and LinkedIn profile.
5 steps
There are 2 Exams in this learning path
There are 3 Courses in this learning path
You must complete the pretest before you start this content.
COURSE
Beginner
Duration: 2 minutes and 27 seconds
Digital Media Essentials Introduction
Welcome to this course on Digital Media Essentials.
COURSE
Beginner
Duration: 11 minutes and 34 seconds
The Digital Media Ecosystem
When it comes to digital media, taking a digital-first approach is crucial. In this chapter, we explore the benefits of using digital advertising, along with some of the challenges brands experience when operating in the fragmented digital media landscape.
COURSE
Beginner
Duration: 14 minutes and 45 seconds
The Essentials of Digital Planning
For any campaign to successfully reach the desired audience, it’s important to consider which channels would be most suitable for delivering it. In this chapter, we look at how to start planning a digital campaign, explore some of the channels you might use to reach your target audience and some considerations for working with agencies.
EXAM
Duration: Up to 10 minutes
Digital Media Essentials Post-Assessment
Digital Media Essentials Post-Assessment