learning path

Digital Media Best Practice

A focus on execution, looking at optimizing digital media initiatives as well as outlining the practices, behaviors and skills required for success.

Difficulty: Intermediate

Duration: Up to 54 minutes

Students: 1,600

Rating: 5/5

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Content overview

About

Content overview

7 steps

There are 2 Exams in this learning path

There are 5 Courses in this learning path

Duration: Up to 10m.

EXAM

Duration: Up to 10 minutes

Digital Media Best Practice Pre-Assessment

You must complete the pretest before you start this content.

Difficulty: Intermediate. Duration: 4m 4s.

COURSE

Intermediate

Duration: 4 minutes and 4 seconds

Digital Media Best Practice Introduction

Welcome to this course on Digital Media Best Practice.

Difficulty: Intermediate. Duration: 11m 24s.

COURSE

Intermediate

Duration: 11 minutes and 24 seconds

Collaboration & Ways of Working

We discuss the importance of effective collaboration between teams and agencies, and look at the different elements of a digital campaign brief.

Difficulty: Intermediate. Duration: 7m 38s.

COURSE

Intermediate

Duration: 7 minutes and 38 seconds

Brand Safety, Viewability & Ad Fraud

We explore the details your business should include in a brand safety policy, and discuss the importance of viewability as a measure of campaign impact.

Difficulty: Intermediate. Duration: 10m 17s.

COURSE

Intermediate

Duration: 10 minutes and 17 seconds

Data, Targeting & Measurement

We take a look at the main types of data you’ll need access to when implementing your campaigns and the importance of reporting and optimization.

Difficulty: Beginner. Duration: 1m.

COURSE

Beginner

Duration: 1 minute

Digital Media Best Practice Glossary

Duration: Up to 10m.

EXAM

Duration: Up to 10 minutes

Digital Media Best Practice Post-Assessment