learning path
Digital Media Best Practice
A focus on execution, looking at optimizing digital media initiatives as well as outlining the practices, behaviors and skills required for success.
Difficulty: Intermediate
Duration: Up to 53 minutes
Students: 238
Rating: 5/5
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6 steps
There are 2 Exams in this learning path
There are 4 Courses in this learning path
You must complete the pretest before you start this content.
COURSE
Intermediate
Duration: 4 minutes and 4 seconds
Digital Media Best Practice Introduction
Welcome to this course on Digital Media Best Practice.
COURSE
Intermediate
Duration: 11 minutes and 24 seconds
Collaboration & Ways of Working
We discuss the importance of effective collaboration between teams and agencies, and look at the different elements of a digital campaign brief.
COURSE
Intermediate
Duration: 7 minutes and 38 seconds
Brand Safety, Viewability & Ad Fraud
We explore the details your business should include in a brand safety policy, and discuss the importance of viewability as a measure of campaign impact.
COURSE
Intermediate
Duration: 10 minutes and 17 seconds
Data, Targeting & Measurement
We take a look at the main types of data you’ll need access to when implementing your campaigns and the importance of reporting and optimization.
EXAM
Duration: Up to 10 minutes
Digital Media Best Practice Post-Assessment
Digital Media Best Practice Post-Assessment