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Digital Media Best Practice

A focus on execution, looking at optimizing digital media initiatives as well as outlining the practices, behaviors and skills required for success.
Difficulty: Intermediate
Duration: Up to 54 minutes
Students: 3,081
Rating: 5/5
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Content overview
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Content overview

7 steps
There are 2 Exams in this learning path
There are 5 Courses in this learning path
Duration: Up to 10m.
EXAM
Duration: Up to 10 minutes
Digital Media Best Practice Pre-Assessment
Digital Media Best Practice Pre-Assessment
Difficulty: Intermediate. Duration: 4m 4s.
COURSE
Intermediate
Duration: 4 minutes and 4 seconds
Digital Media Best Practice Introduction
Welcome to this course on Digital Media Best Practice.
Difficulty: Intermediate. Duration: 11m 24s.
COURSE
Intermediate
Duration: 11 minutes and 24 seconds
Collaboration & Ways of Working
We discuss the importance of effective collaboration between teams and agencies, and look at the different elements of a digital campaign brief.
Difficulty: Intermediate. Duration: 7m 38s.
COURSE
Intermediate
Duration: 7 minutes and 38 seconds
Brand Safety, Viewability & Ad Fraud
We explore the details your business should include in a brand safety policy, and discuss the importance of viewability as a measure of campaign impact.
Difficulty: Intermediate. Duration: 10m 17s.
COURSE
Intermediate
Duration: 10 minutes and 17 seconds
Data, Targeting & Measurement
We take a look at the main types of data you’ll need access to when implementing your campaigns and the importance of reporting and optimization.
Difficulty: Beginner. Duration: 1m.
COURSE
Beginner
Duration: 1 minute
Digital Media Best Practice Glossary
Digital Media Best Practice Glossary
Duration: Up to 10m.
EXAM
Duration: Up to 10 minutes
Digital Media Best Practice Post-Assessment
Digital Media Best Practice Post-Assessment