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Digital Advertising
Consumer & Shopper Marketing Insights Essentials
learning path
Consumer & Shopper Marketing Insights Essentials
Centering on developing actionable insights, this course examines the process of leveraging consumer and data to drive the success of sales and marketing plans.
Intermediate
Difficulty: Intermediate
Up to 1h 7m
Duration: Up to 1 hour and 7 minutes
448
Students: 448
5/5
Rating: 5/5
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Content overview
About
Content overview
7 steps
There are 2 Exams in this learning path
2
There are 5 Courses in this learning path
5
Duration: Up to 10m.
EXAM
Up to 10m
Duration: Up to 10 minutes
Consumer & Shopper Marketing Insights Essentials Pre-Assessment
Consumer & Shopper Marketing Insights Essentials Pre-Assessment
You must complete the pretest before you start this content.
Difficulty: Beginner. Duration: 6m 5s.
COURSE
Beginner
6m 5s
Duration: 6 minutes and 5 seconds
Consumer & Shopper Marketing Insights Essentials Introduction
Welcome to this course on Consumer & Shopper Marketing Insights Essentials.
Difficulty: Beginner. Duration: 14m 18s.
COURSE
Beginner
14m 18s
Duration: 14 minutes and 18 seconds
What Are Insights & How Do You Use Them?
We explore the difference between insights and actionable insights, and the different steps a business can go through.
Difficulty: Beginner. Duration: 12m 17s.
COURSE
Beginner
12m 17s
Duration: 12 minutes and 17 seconds
Actionable Insights in Practice
Generating actionable insights can have a huge impact on the planning and execution of your campaigns.
Difficulty: Beginner. Duration: 12m 50s.
COURSE
Beginner
12m 50s
Duration: 12 minutes and 50 seconds
Incorporating Insights into Existing Plans
In this lesson, we’ll look at some example scenarios of how a business might ‘retrofit’ insights into existing plans and make changes.
Difficulty: Beginner. Duration: 1m.
COURSE
Beginner
1m
Duration: 1 minute
Consumer & Shopper Marketing Insights Essentials Glossary
Consumer & Shopper Marketing Insights Essentials Glossary
Duration: Up to 10m.
EXAM
Up to 10m
Duration: Up to 10 minutes
Consumer & Shopper Marketing Insights Essentials Post-Assessment
Consumer & Shopper Marketing Insights Essentials Post-Assessment