learning path
Consumer & Shopper Marketing Insights Essentials
Centering on developing actionable insights, this course examines the process of leveraging consumer and data to drive the success of sales and marketing plans.
Difficulty: Intermediate
Duration: Up to 1 hour and 6 minutes
Students: 40
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6 steps
There are 2 Exams in this learning path
There are 4 Courses in this learning path
You must complete the pretest before you start this content.
COURSE
Beginner
Duration: 6 minutes and 5 seconds
Consumer & Shopper Marketing Insights Essentials Introduction
Welcome to this course on Consumer & Shopper Marketing Insights Essentials.
COURSE
Beginner
Duration: 14 minutes and 18 seconds
What Are Insights & How Do You Use Them?
We explore the difference between insights and actionable insights, and the different steps a business can go through.
COURSE
Beginner
Duration: 12 minutes and 17 seconds
Actionable Insights in Practice
Generating actionable insights can have a huge impact on the planning and execution of your campaigns.
COURSE
Beginner
Duration: 12 minutes and 50 seconds
Incorporating Insights into Existing Plans
In this lesson, we’ll look at some example scenarios of how a business might ‘retrofit’ insights into existing plans and make changes.
EXAM
Duration: Up to 10 minutes
Consumer & Shopper Marketing Insights Essentials Post-Assessment
Consumer & Shopper Marketing Insights Essentials Post-Assessment