Optimizing the Customer Experience

Artificial intelligence relies on data, and a lot of it, to perform the tasks it's designed to do. Here, we’ll take a look at the relationship between data and AI, uncovering the key ways they work together. We’ll also explore the role of data analytics, and discuss how AI can be used to power processes like automation and segmentation. Then, we’ll go on to explore how natural language processing is being used to help optimize the customer experience. Finally, we’ll discuss what dynamic ad optimization is and why it’s so important for the effectiveness of your campaigns.

Why not check the glossary to make sure you are familiar with key terminology? (new tab)