Customer Data Platforms
Difficulty: Intermediate
Duration: 3 minutes and 19 seconds
Students: 182
About
When it comes to implementing an omnichannel approach, many brands make the mistake of chasing after the latest expensive innovations, without stopping to consider whether it can deliver the type of experience their B2B customers actually want. In this section of the course, we’ll look at the importance of data for Omnichannel, and explore some key capabilities of Customer Data Platforms. Finally, we’ll touch on the role of AI when it comes to providing a seamless cross-channel experience for customers.