Personalization & the Customer Journey
Difficulty: Beginner
Duration: 3 minutes and 30 seconds
Students: 1,024
Rating: 5/5
We explore the three key areas of a business where marketing automation can be leveraged to maximize efficiency. Then, we look at the customer journey and how marketing automation technology can help personalize consumer experiences across the different touchpoints, as well as the role that data and insight play in targeting audiences more effectively. Finally, we look at some of the advantages and considerations you should bear in mind when using automation to enjoy success in this area.
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