Deliverability

Anyone with an email address will have experienced spam at one time or another. We'll look at the ways that Internet Service Providers and Email Service Providers attempt to combat this issue. We'll  ALSO explain the concept of deliverability and show you the pitfalls to avoid to ensure your emails aren't marked as junk! We'll end with a look at consent - the different methods you can use to obtain permission to contact someone, and how the law around this changes from country to country.

Why not check the glossary to make sure you are familiar with key terminology? (new tab)