Plain Text vs HTML

When it comes to creating the content of your emails, you'll need some compelling copy and a functional design that allows you to present your message as clearly as possible. We explore the different elements that make up an email and how to approach each one from a creative perspective. We also consider the decisions you need to make when it comes to scheduling: how often to message your audience, and the time of day or week that will elicit the best response.

Why not check the glossary to make sure you are familiar with key terminology? (new tab)