Choosing the Right Platform
Difficulty: Beginner
Duration: 4 minutes and 1 second
Students: 955
Rating: 5/5
About
Programmatic advertising really has changed the game - allowing advertisers to create more agile, accurately targeted and optimized ad campaigns. But, there are quite a few moving parts involved in digital advertising to keep an eye on. We explore the main types of ad tech platforms that will help your business create and deliver safe, optimized and relevant campaigns to the right people, at the right time. Then, we’ll go through a list of key considerations when it comes to choosing the right platforms for your business.
Why not check the glossary to make sure you are familiar with key terminology? (new tab)