Customer Journey Maps in Action
Difficulty: Beginner
Duration: 3 minutes and 48 seconds
Students: 173
Rating: 5/5
By connecting your journey maps to your brand campaign, you can create something called a ‘customer campaign journey map’, which ensures you’ve chosen the most effective touchpoints for your campaigns. We’ll discuss how to measure the effectiveness of your customer campaign journey maps against the goals you’ve set, and explore the different types of data you’ll need to do this.
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