The Role of Technology
Difficulty: Intermediate
Duration: 3 minutes and 3 seconds
Students: 59
The rise of technology means there are now an endless number of possible touchpoints to include in a customer journey map. It’s also responsible for a significant shift in the way pharma companies interact and communicate with their customers. In this lesson, we’ll discuss the way technology can help improve the accuracy of your customer journey maps, including the use of customer relationship management systems, and explore the types of data you’ll be collecting to help with personalization and targeting.
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