Addressing Failing Brand Health

In this lesson, we highlight the different ways that you can monitor the health of your brand and break down brand health metrics into four key areas that you should monitor: brand usage, brand awareness & perception, brand engagement, and brand loyalty & satisfaction. We also explore the different ways you can address problems with brand health if you experience challenges in any of those four areas.

Why not check the glossary to make sure you are familiar with key terminology? (new tab)