AI-Powered Segmentation and Personalization
Difficulty: Beginner
Duration: 2 minutes and 54 seconds
Students: 1
Rating: 5/5
By applying AI to behavioral analysis, marketers can analyze large volumes of data, uncover patterns and trends, and predict consumer behavior with even greater accuracy. In this section of the course, we explore the different ways AI can be leveraged for behavioral analysis, including Natural Language Processing, segmentation, personalization, and predictive analytics.
Why not check the glossary to make sure you are familiar with key terminology?