Knowing Your Audience

We explore how the brand landscape has changed in recent years and how the internet has transformed the ways that brands are perceived and how consumers interact with them. We look at why brands now aim to become ‘love brands’ and why gaining consumer insight is vital to building a brand that has a deep emotional connection with consumers.

Strengthening Your Connection With Your Audience

We take a look at the role that storytelling plays in brand building and how it can build trust and authenticity. We also explore the importance of giving your audience an omnichannel experience.

Keeping Your Brand Strong

We highlight the different ways that you can monitor the health of your brand and break down brand health metrics into four key areas that you should monitor: brand usage, brand awareness & perception, brand engagement, and brand loyalty & satisfaction. We also explore the different ways you can address problems with brand health if you experience challenges in any of those four areas.

The Role of Artificial Intelligence

AI can play a huge role when it comes to branding. This growing tech can help you in all kinds of areas, from giving you deeper insights into your audience, to improving consumers’ experience of your brand, to helping you measure your brand health. We look at all of these areas and highlight the different ways you can leverage AI to help you stay ahead of the competition.

Overview

SELF PACED PLATFORM

TRAINING CONTENT

JOB ROLE PATHS

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