Skip to content
learning path

Performance Marketing Fundamentals

This course helps learners develop confidence in leveraging performance marketing strategies.
Difficulty: Intermediate
Duration: Up to 52 minutes
Students: 5,720
Rating: 5/5
Start
Enhance your skill setDevelop essential skills for thriving in real-world scenarios.
Stay focused, stay committedBoost your learning journey by enrolling: stay focused, consistent and achieve your goals with ease.
Earn a certificate of completionShow your skills and build your credibility when you include them in your resume and LinkedIn profile.
Content overview
About

Content overview

7 steps
There are 2 Exams in this learning path
There are 5 Courses in this learning path
Duration: Up to 10m.
EXAM
Duration: Up to 10 minutes
Performance Marketing Fundamentals Pre-Assessment
Performance Marketing Fundamentals Pre-Assessment
You must complete the pretest before you start this content.
Difficulty: Beginner. Duration: 2m.
COURSE
Beginner
Duration: 2 minutes
Performance Marketing Fundamentals introduction
Welcome to this course on Performance Marketing Fundamentals.
Difficulty: Beginner. Duration: 8m 57s.
COURSE
Beginner
Duration: 8 minutes and 57 seconds
What is performance marketing?
We cover what performance marketing is and the importance of setting clear, measurable goals that align with your business’s broader objectives.
Difficulty: Beginner. Duration: 9m 49s.
COURSE
Beginner
Duration: 9 minutes and 49 seconds
The customer journey and performance marketing
We explore the customer journey and which performance marketing activities can drive measurable outcomes at each stage. We also look at an example scenario.
Difficulty: Beginner. Duration: 10m 18s.
COURSE
Beginner
Duration: 10 minutes and 18 seconds
Performance marketing measurement
We discuss the various attribution models used by businesses today. We also cover the benefits of multi-touch attribution and data-driven attribution.
Difficulty: Beginner. Duration: 1m.
COURSE
Beginner
Duration: 1 minute
Performance Marketing Fundamentals Glossary
Performance Marketing Fundamentals Glossary
Duration: Up to 10m.
EXAM
Duration: Up to 10 minutes
Performance Marketing Fundamentals Post-Assessment
Performance Marketing Fundamentals Post-Assessment