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Performance Marketing Fundamentals

This course helps learners develop confidence in leveraging performance marketing strategies.
Difficulty: Intermediate
Duration: Up to 52 minutes
Students: 5,376
Rating: 5/5
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Content overview
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Content overview

7 steps
There are 2 Exams in this learning path
There are 5 Courses in this learning path
Duration: Up to 10m.
EXAM
Duration: Up to 10 minutes
Performance Marketing Fundamentals Pre-Assessment
Performance Marketing Fundamentals Pre-Assessment
You must complete the pretest before you start this content.
Difficulty: Beginner. Duration: 2m.
COURSE
Beginner
Duration: 2 minutes
Performance Marketing Fundamentals introduction
Welcome to this course on Performance Marketing Fundamentals.
Difficulty: Beginner. Duration: 8m 57s.
COURSE
Beginner
Duration: 8 minutes and 57 seconds
What is performance marketing?
We cover what performance marketing is and the importance of setting clear, measurable goals that align with your business’s broader objectives.
Difficulty: Beginner. Duration: 9m 49s.
COURSE
Beginner
Duration: 9 minutes and 49 seconds
The customer journey and performance marketing
We explore the customer journey and which performance marketing activities can drive measurable outcomes at each stage. We also look at an example scenario.
Difficulty: Beginner. Duration: 10m 18s.
COURSE
Beginner
Duration: 10 minutes and 18 seconds
Performance marketing measurement
We discuss the various attribution models used by businesses today. We also cover the benefits of multi-touch attribution and data-driven attribution.
Difficulty: Beginner. Duration: 1m.
COURSE
Beginner
Duration: 1 minute
Performance Marketing Fundamentals Glossary
Performance Marketing Fundamentals Glossary
Duration: Up to 10m.
EXAM
Duration: Up to 10 minutes
Performance Marketing Fundamentals Post-Assessment
Performance Marketing Fundamentals Post-Assessment