learning path
Omnichannel Strategy for Pharma & Healthcare
This course explores how to develop an effective omnichannel strategy, including evaluating devices and channels and applying customer experience principles.
Difficulty: Intermediate
Duration: Up to 48 minutes
Students: 176
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6 steps
There are 2 Exams in this learning path
There are 4 Courses in this learning path
You must complete the pretest before you start this content.
COURSE
Intermediate
Duration: 2 minutes and 4 seconds
Omnichannel Strategy for Pharma & Healthcare Introduction
Welcome to this lesson on Omnichannel Strategy for Pharma & Healthcare.
COURSE
Intermediate
Duration: 6 minutes and 9 seconds
The Foundations of a Successful Approach
Before you can even begin your omnichannel approach, you’ll need to be clear on your objectives. What is it you want to achieve? In this lesson, we start by going through the three main areas you will typically set objectives and how omnichannel can support them. We then look at the role segmentation and personas play in helping you better understand the needs and preferences of different audiences so you can deliver more tailored experiences.
COURSE
Intermediate
Duration: 9 minutes and 8 seconds
Creating an Exceptional Customer Experience
Creating content that will inform and engage your customers means you need to be able to put yourself in their shoes and understand things from their point of view. In this lesson, we look at the customer journey, and how it can help you anticipate HCPs needs at different stages. We also explore the different channels and devices they may use, and the importance of orchestrating your channels so that they work together in a seamless way.
COURSE
Intermediate
Duration: 10 minutes and 12 seconds
Omnichannel in Action
Omnichannel campaigns are a chance for you to put all your knowledge and theory into practice. But how should you go about planning one? In this lesson, we take you through the typical steps of an omnichannel campaign, before diving into the importance of data to understand if your marketing efforts are paying off. We end the lesson by looking at some ways you can optimize campaigns and monitor customer behavior.
EXAM
Duration: Up to 10 minutes
Omnichannel Strategy for Pharma & Healthcare Post-Assessment
Omnichannel Strategy for Pharma & Healthcare Post-Assessment