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Content & Channel Optimisation
Customer Engagement Strategy for Pharma & Healthcare
learning path
Customer Engagement Strategy for Pharma & Healthcare
This course explores the foundations of a successful customer engagement strategy in pharma and healthcare.
Intermediate
Difficulty: Intermediate
Up to 52m
Duration: Up to 52 minutes
942
Students: 942
5/5
Rating: 5/5
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Content overview
About
Content overview
7 steps
There are 2 Exams in this learning path
2
There are 5 Courses in this learning path
5
Duration: Up to 10m.
EXAM
Up to 10m
Duration: Up to 10 minutes
Customer Engagement Strategy for Pharma & Healthcare Pre-Assessment
Customer Engagement Strategy for Pharma & Healthcare Pre-Assessment
You must complete the pretest before you start this content.
Difficulty: Intermediate. Duration: 2m.
COURSE
Intermediate
2m
Duration: 2 minutes
Customer Engagement Strategy for Pharma & Healthcare Introduction
Welcome to this course on Customer Engagement Strategy for Pharma & Healthcare.
Difficulty: Intermediate. Duration: 5m 4s.
COURSE
Intermediate
5m 4s
Duration: 5 minutes and 4 seconds
The Foundations of a Successful Approach
Before you can even begin your customer engagement strategy, you’ll need to be clear on your objectives. What is it you want to achieve?
Difficulty: Intermediate. Duration: 7m 56s.
COURSE
Intermediate
7m 56s
Duration: 7 minutes and 56 seconds
Creating an Exceptional Customer Experience
In this lesson, we look at the customer journey, and how it can help you anticipate HCPs needs at different stages.
Difficulty: Intermediate. Duration: 15m 37s.
COURSE
Intermediate
15m 37s
Duration: 15 minutes and 37 seconds
Customer Engagement in Action
In this lesson, we take you through the typical steps of a customer engagement campaign, before diving into the importance of data and technology.
Difficulty: Beginner. Duration: 1m.
COURSE
Beginner
1m
Duration: 1 minute
Customer Engagement Strategy for Pharma & Healthcare Glossary
Customer Engagement Strategy for Pharma & Healthcare Glossary
Duration: Up to 10m.
EXAM
Up to 10m
Duration: Up to 10 minutes
Customer Engagement Strategy for Pharma & Healthcare Post-Assessment
Customer Engagement Strategy for Pharma & Healthcare Post-Assessment