When you’re thinking about the content you want to share with customers, it’s crucial that you put their needs and objectives first, using these to guide your planning process. Being able to tailor your messaging to suit different customer needs and preferences is essential.
We’ll start by exploring how you can use segmentation and personas to make sure your content is as targeted as possible. We’ll also take a look at the types of messaging you might share across the customer journey, and explore the different content formats and channels you might want to use.