learning path
Category Management Essentials
An introduction to category management, and why suppliers and retailers must evolve their approaches in order to win on the digital shelf.
Difficulty: Beginner
Duration: Up to 50 minutes
Students: 344
Rating: 5/5
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6 steps
There are 2 Exams in this learning path
There are 4 Courses in this learning path
You must complete the pretest before you start this content.
COURSE
Beginner
Duration: 2 minutes and 9 seconds
Category Management Essentials Introduction
Welcome to this course on Category Management Essentials.
COURSE
Beginner
Duration: 6 minutes and 59 seconds
What is Category Management?
Navigating the digital side of category management can seem like an entirely different world, but we’re here to demystify things. We’ll get to grips with what category management is, explore its three core principles, and discuss why it needs a different approach online than in store.
COURSE
Beginner
Duration: 11 minutes and 40 seconds
The Digital Shelf
The digital shelf is more than just a page of products displayed on a retailer’s website. It’s the full range of touchpoints used by shoppers as they navigate their way through their online shopping journey. But, where are shoppers actually going to make their purchases? We’ll explore the different eCommerce business models used by retailers and suppliers and identify ways to enhance the shopping experience on the digital shelf.
COURSE
Beginner
Duration: 8 minutes and 50 seconds
Category Management on the Digital Shelf
We discuss how the eCommerce growth formula can help you to identify the different drivers of growth on the digital shelf and explore the four levers of digital category management: product, placement, promotion and price.
EXAM
Duration: Up to 10 minutes
Category Management Essentials Post-Assessment
Category Management Essentials Post-Assessment