learning path
Programmatic Best Practice
This course explores some of the key considerations and best practice advice for effective programmatic advertising.
Difficulty: Intermediate
Duration: Up to 43 minutes
Students: 1,994
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6 steps
There are 2 Exams in this learning path
There are 4 Courses in this learning path
You must complete the pretest before you start this content.
COURSE
Intermediate
Duration: 1 minute and 45 seconds
Programmatic Best Practice Introduction
Welcome to this course on Programmatic Best Practice.
COURSE
Intermediate
Duration: 7 minutes and 46 seconds
Understanding Programmatic
Essentially, programmatic advertising is the use of algorithms and artificial intelligence to automate the real-time purchase and optimization of ad space. But, what does that actually mean? How does it work? In this chapter, we explain the different ways that the programmatic buying process can occur, and some of the technologies that help make it happen.
COURSE
Intermediate
Duration: 5 minutes and 54 seconds
Planning Your Campaigns
It’s great to have an idea of what programmatic is and how it all works behind the scenes, but what about putting programmatic into practice? What about actually doing it yourself? This chapter explores how you can prepare your own campaigns by setting goals, developing effective ad creative and improving landing pages.
COURSE
Intermediate
Duration: 7 minutes and 22 seconds
Targeting & Optimization
In all things advertising, the importance of accurate targeting simply can't be overstated. It’s crucial that any messaging that audiences receive feels relevant and personalized to them. It’s also vital that you select appropriate metrics to track the success of your campaigns, and that improvements are made where possible. That’s why, in this chapter, we’ll look at how to most effectively target, measure, and optimize your campaigns.
EXAM
Duration: Up to 10 minutes
Programmatic Best Practice Post-Assessment
Programmatic Best Practice Post-Assessment