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eCommerce in China

An overview of the eCommerce landscape in China, from key trends and players, to the steps you should take to make the most of available opportunities.
Difficulty: Beginner
Duration: Up to 50 minutes
Students: 142
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Content overview
About

Content overview

7 steps
There are 2 Exams in this learning path
There are 5 Courses in this learning path
Duration: Up to 10m.
EXAM
Duration: Up to 10 minutes
eCommerce in China Pre-Assessment
eCommerce in China Pre-Assessment
You must complete the pretest before you start this content.
Difficulty: Beginner. Duration: 1m 54s.
COURSE
Beginner
Duration: 1 minute and 54 seconds
eCommerce in China Introduction
Welcome to this course on eCommerce in China.
Difficulty: Beginner. Duration: 9m 41s.
COURSE
Beginner
Duration: 9 minutes and 41 seconds
China’s eCommerce Landscape
We give an overview of the eCommerce landscape in China. Now both the largest and the fastest-growing eCommerce market in the world, and a world leader in online payments, it’s vital that businesses do not treat China as one homogenous market – shoppers’ behavior varies considerably from city to city.
Difficulty: Beginner. Duration: 9m 41s.
COURSE
Beginner
Duration: 9 minutes and 41 seconds
Trends & Key Players
We explore the key players and trends shaping the eCommerce landscape in China, from leading marketplaces like Taobao, Tmall and JD.com to the huge popularity of online shopping festivals and social commerce.
Difficulty: Beginner. Duration: 8m 12s.
COURSE
Beginner
Duration: 8 minutes and 12 seconds
Getting Started
We discuss some key considerations to keep in mind when you’re preparing to sell in China, and look at how TPs can help increase your chances of success in this fast paced eCommerce landscape.
Difficulty: Beginner. Duration: 1m.
COURSE
Beginner
Duration: 1 minute
eCommerce in China Glossary
eCommerce in China Glossary
Duration: Up to 10m.
EXAM
Duration: Up to 10 minutes
eCommerce in China Post-Assessment
eCommerce in China Post-Assessment